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About the Role

Gravitee is seeking a Creative Director to define and lead the creative and narrative that will establish the company as the owner of its category in AI Security. This role involves shaping brand identity, the creative system, and quality standards across all outward-facing materials, leveraging AI tools to enhance creative output. It's a player-coach position requiring hands-on craft and leadership of an in-house team and external partners.

Responsibilities

Lead the creative expression of a new category, turning a bold market position into a story, a brand world, and campaigns that make it famous.
Partner with Product Marketing to translate positioning and messaging into emotionally resonant, distinctive creative across the funnel.
Develop the big creative ideas and brand platforms that differentiate Gravitee and earn attention in a crowded technical market.
Own and evolve Gravitee’s visual identity, design system, and tone of voice, and uphold a consistently high quality bar.
Set the creative standard across web, product, campaigns, events, social, and sales, ensuring everything looks and feels unmistakably Gravitee.
Act as the guardian of the brand, balancing creative ambition with commercial impact.
Stay hands-on in the work: concept, write, art-direct, design, and oversee the production of video, campaign, web, and brand creative.
Roll up your sleeves to deliver standout assets yourself, not just brief and review them.
Use AI tools to move from idea to finished work faster, raising both the volume and the quality of creative output.
Build, mentor, and scale a high-performing in-house creative team across design, content, and video.
Select, brief, and direct external agencies, freelancers, and production partners to extend the team’s capacity and capability.
Run a clear intake and prioritisation process so creative is a strategic partner to the business, not a request queue.
Partner with Digital and GTM to ensure creative drives demand, pipeline, and conversion, not just brand awareness.
Define how creative effectiveness is measured and use the data to make the work sharper over time.
Collaborate across Marketing, Sales, and Product to keep the brand and narrative consistent at every touchpoint.

Requirements

Proven experience building out a new category (or repositioning a company into one) and leading the creative that made it land in the market.
A player-coach: genuinely hands-on in the craft and a proven manager of both internal teams and external agencies, freelancers, and production partners.
A standout portfolio spanning brand, campaign, video, and digital, with craft and originality at its core.
7+ years in creative roles, including 3+ years leading creative teams, ideally in B2B SaaS or technical/developer brands.
Strong narrative and storytelling instinct: able to turn complex, technical products into clear, emotionally resonant stories.
AI-native creative: hands-on experience using AI tools to accelerate concepting, production, and iteration without compromising quality.
Commercially minded, comfortable in a fast-paced scale-up, and able to connect creative work to pipeline and brand outcomes.
Excellent communication skills and a track record of strong cross-functional collaboration.
Care deeply about high-quality output and brand clarity.
Curious, adaptable, and energized by the fast-moving AI landscape.
Take full ownership of your projects from concept to completion.
Value a culture of openness, collaboration, and constant evolution.

Skills

Creative Direction
Brand Identity
Creative System Development
Campaign Development
Video Production
Web Design
Social Media Strategy
Event Creative
AI Tools for Creative
Team Leadership
Agency Management
Freelancer Management
Production Management
Narrative Development
Storytelling
Cross-functional Collaboration
Communication Skills
Portfolio Development

Location

Hybrid

Work Type

Hybrid

Experience Level

7+ years in creative roles
3+ years leading creative teams

Benefits

Competitive medical coverage
Pension / 401k program options
Stock options
25 days holiday + in-country national holidays
3 mental health days + wellness allowance
Your birthday off
Professional development budget
Quarterly team events + annual offsite

About the Company

Gravitee is a 2025 Gartner® Magic Quadrant™ Leader, on a mission to govern the world’s intelligence.
We deliver the industry’s most advanced platform for Any API, Any Event, and Any AI Agent, trusted by global leaders like Michelin, Roche, and Blue Yonder.
We are bridging the gap between traditional tech and the new frontier of AI Security.
We combine the credibility of a market leader with the high-octane speed of a startup.
We hire 'Hold Nothing Back' individuals - passionate professionals who want to redefine how the world interacts with technology.

Equal Opportunity

At Gravitee, we believe diverse perspectives make better products and stronger teams.
At Gravitee, no employee or applicant will be treated less favorably on the grounds of sex, marital status, race, color, nationality or ethnic or national origin, disability, gender, sexual orientation, gender identity, age, pregnancy or maternity, marital or civil partner status, or religion or belief.