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About the Role
As Head of Ecommerce, you will own the day-to-day Shopify performance and the wider ecommerce trading roadmap. You will be responsible for turning traffic into revenue by improving conversion, customer journey, site experience, landing page performance, subscription UX, and AOV. You will collaborate closely with the Founder/CEO and senior leadership team, offering commercial insights and influencing investment decisions. This role requires a hands-on, analytical individual who can operate at pace, analyze data, identify issues, and act swiftly.
Responsibilities
- Take full commercial ownership of the brand’s DTC ecommerce channel, ensuring strong site trading and prompt issue identification and resolution.
- Lead the ecommerce trading rhythm, utilizing performance data to understand drivers of conversion, revenue, basket size, and customer behavior.
- Develop and deliver a high-impact optimization roadmap across the entire customer journey, including landing pages, product pages, cart, checkout, and post-purchase.
- Enhance the connection between paid media activity and onsite performance, ensuring traffic aligns with appropriate journeys, messaging, and offers.
- Build a more sophisticated testing approach, using insight, experimentation, and customer behavior data to prioritize impactful commercial changes.
- Partner closely with brand, performance marketing, CRM, and creative teams to improve campaign performance, customer experience, and repeat purchases.
- Own the onsite strategy for subscriptions, bundles, upsells, and merchandising, focusing on improving conversion, AOV, and long-term customer value.
- Lead the ecommerce roadmap for UX, site functionality, technical improvements, and trading priorities, ensuring development resources are allocated to high-value work.
- Utilize analytics tools, customer behavior insights, and trading data to provide clear recommendations to the Founder/CEO and senior leadership team.
- Manage and develop the ecommerce function, including direct line management of a Senior UX Manager and day-to-day leadership of external development partners.
- Set high standards for delivery across internal teams and external agencies, ensuring briefs, timelines, and outcomes are commercially focused and clearly measured.
Requirements
- Proven track record in high-growth DTC ecommerce, ideally within consumer goods, wellness, beauty, lifestyle, or another fast-moving ecommerce-led category.
- Strong Shopify or Shopify Plus experience.
- Deep CRO, testing, and experimentation expertise.
- Track record of improving conversion, AOV, and ecommerce trading performance.
- Experience connecting paid media traffic to landing page and site performance.
- Strong understanding of subscriptions, bundles, merchandising, and LTV drivers.
- Confidence using GA4, Shopify analytics, heatmaps, and behavioral data.
- Experience leading ecommerce teams and external development/CRO/tech partners.
Skills
- Shopify
- Shopify Plus
- CRO
- Testing
- Experimentation
- GA4
- Shopify analytics
- Heatmaps
- Behavioral data analysis
Location
- UK
Work Type
- Full-time
Experience Level
- Head of Ecommerce
- Senior commercial eCommerce
About the Company
- Founder-led business with strong momentum across DTC, Amazon, TikTok Shop and major UK retail partnerships.
- Built a loyal community, a high-velocity digital channel and a product range that sits at the heart of modern wellbeing.