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About the Role
Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency. This is a hands-on role where you will be immersed in data and modeling, framing business problems, building and validating models, and monitoring performance.
Responsibilities
- Own the Insurance vertical's primary modeling work end-to-end with measurable ROAS impact
- Deliver buying models that maintain positive ROAS and quality
- Drive lead quality improvements across our portfolio of brands
- Establish trusted, direct partnership with vertical business stakeholders
- Produce trusted output: validated, documented, low correction burden
- Identify and leverage net-new modeling opportunities the business has not flagged
Requirements
- Proven experience in digital marketing, performance marketing, or the leadgen industry
- Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)
- Strong modeling fundamentals: the ability to build effective models that drive business impact
- Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud
- Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
- Expert Python and SQL
- 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact
Skills
- Python
- SQL
- AWS cloud
- multi-armed bandit / reinforcement learning
- recommendation and ranking systems (content-based, collaborative filtering, hybrid)
- funnel and monetization optimization
- LTV modeling
- ML engineering
- Looker
Location
- South Florida
- Remote
Work Type
- Remote-first
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $175,000 to $200,000 per year
Benefits
- Profit-sharing bonus
- Competitive benefits
About the Company
- Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
- As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
- Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
Equal Opportunity
- We are proud to be an Equal Employment Opportunity company.
- We value diversity, equity, and inclusion.
- We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.