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About the Role

Contribute to the fast growth of the brand(s) through strong consumer recruitment and trade activation.

Responsibilities

• Develop and execute effective 12-month rolling brand plans with multi-functional teams to grow sales and equity.
• Prepare key brand presentations, including annual plans, quarterly updates, and reviews, offering strategic insights and creative thinking.
• Discuss, update, and align with Brand Companies on Japan strategies and plans.
• Lead product launches, including business case preparation, SKU registration, trade announcements, and sales presenter development.
• Define the most efficient investment mix across touchpoints for sales growth and equity building.
• Develop and implement visibility and activation programs in collaboration with Trade Marketing and Sales teams.
• Develop and implement consumer and trade mentoring programs with the sales team and Brand Ambassadors.
• Develop and implement trade events, influencer, and/or media plans where relevant.
• Ensure strong buy-in from Commercial and Trade Marketing teams for effective plan roll-out.
• Provide qualitative and quantitative evaluations of marketing activations.
• Regularly analyze key business metrics, including sales, market share, and pricing, to make recommendations and adapt plans.
• Monitor and control operating costs and A&P expenditures to ensure alignment with budgets.

Requirements

• 4-year university graduate or above.
• Native Japanese and fluent English (speaking, reading, writing) with excellent level for daily international interaction and extensive deck preparation.
• Minimum 4 years of experience in Marketing with proven success in Brand Building.
• Experience in FMCG or luxury brands preferred.
• Experience in on-trade marketing is a plus.
• Experience in multi-brand marketing is a plus.
• Interest in western-style spirits and champagne is a plus.

Skills

• Brand Planning
• Brand Execution
• Strategic Insights
• Creative Thinking
• Product Launch Management
• Investment Mix Optimization
• Activation Planning
• Consumer & Trade Activation
• Marketing Activation Evaluation
• Business Metrics Analysis
• Budget Management
• Strategic Mindset
• Logical/Analytical Thinking
• Planning & Organizing
• Communication
• Cross-functional Collaboration
• Teamwork
• Consumer Focus
• Creativity
• Entrepreneurship
• Agility
• Pro-activity
• Business Acumen

Location

• Tokyo, Japan

Work Type

• Full-time

Experience Level

• Minimum 4 years

Education Level

• 4-year university graduate or above

About the Company

• Worldwide #2 in the Premium Spirit & Wine Industry.
• Pernod Ricard has a wide portfolio of premium brands across whisky, champagne, cognac, and white spirits categories.
• Pernod Ricard Japan K.K. (PRJ) was founded in 1990 in Tokyo, Japan, as a fully owned subsidiary of Pernod Ricard Asia S.A., importing 30+ brands.
• PR Japan aims to be the fastest-growing international Premium+ spirits and wine player in the market.
• The company is reinforcing investments in key categories and expanding several additional brands.
• PR Japan is a lead market for the Group, driving business growth through increased brand activation, scaled-up investment, precision in consumer touchpoints, and strengthened marketing execution.
• Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies.
• Our prestigious portfolio includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.
• Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.
• Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25.
• Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.