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About the Role

As a Content Lead in the Performance Marketing team, you will shape customer communications across 1:1 channels. You will ensure interactions reflect our tone of voice, meet quality and compliance expectations, and align with the wider customer journey. This role balances customer needs, commercial priorities, and brand considerations to drive effective engagement.

Responsibilities

• Set the standard for customer communications across 1:1 channels.
• Ensure every interaction reflects our tone of voice.
• Meet quality and compliance expectations for customer communications.
• Ensure communications work for the specific channel and the wider customer journey.
• Balance customer needs, commercial priorities, and brand considerations.

Requirements

• Strong content judgement.
• Delivery leadership experience.
• Clear understanding of customer needs.

Location

• London
• Swindon

Work Type

• Hybrid
• Secondment

About the Company

• Nationwide is transforming how millions of people engage with their finances by delivering more relevant, timely and personalised marketing.
• Our aim is to create customer marketing that meets real customer needs, supports better decisions and drives stronger commercial, customer and brand outcomes.
• We offer hybrid working wherever possible, supporting more rewarding relationships by bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working.
• We value our time in the office to solve problems, to learn, and to feel connected.