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About the Role
As Head of Growth, you will be responsible for driving profit growth by acquiring and retaining customers. You will manage the media budget, oversee experimentation, and implement automation. This role involves leading a team of channel experts and collaborating with various departments to ensure effective customer communication.
Responsibilities
- Grow Skin + Me's profit through acquisition and retention across paid media, influencers, CRM, and website experience.
- Own and optimize the media budget, focusing on long-term profit and customer lifetime value.
- Lead, develop, and coach a team of five channel experts.
- Run hypothesis-led experiments across the funnel using AI for faster iteration.
- Identify opportunities for AI and automation to drive efficiency and leverage.
- Brief influencer and CRM teams on strategy, budget, and priorities.
- Collaborate with the brand team to develop impactful campaigns.
- Maintain a current understanding of the market, customers, and competitor activity.
- Contribute to leadership discussions on future growth strategies for Skin + Me.
Requirements
- Proven experience growing an eCommerce business and leading a growth team.
- Experience building and nurturing teams.
- Hands-on experience across key digital channels.
- Focus on customer lifetime value over first-order volume.
- Strong analytical skills with experience in Excel and/or SQL for analysis and financial modeling.
- Experience in businesses that prioritize data-driven decisions and encourage calculated risks.
- Experience using AI for analysis, reporting, and creative.
- Ability to differentiate between valuable systemization and work that should be eliminated.
- Clear, honest communication style that builds trust.
- Ability to make decisions in ambiguous situations and articulate rationale.
- Ideally, German market knowledge and/or German language proficiency.
Skills
- Growth Marketing
- Customer Acquisition
- Customer Retention
- Paid Media Management
- Influencer Marketing
- CRM Strategy
- Website Experience Optimization
- Budget Management
- Team Leadership
- Coaching
- Experimentation (Hypothesis-led)
- AI Implementation
- Automation Strategy
- Data Analysis
- Financial Modeling
- Excel
- SQL
- Market Analysis
- Competitor Analysis
- Communication
- Decision Making
- Ambiguity Tolerance
- German Market Knowledge (Ideal)
- German Language (Ideal)
Location
- Paddington HQ
- Remote
Work Type
- Hybrid
- 12 Month FTC (Maternity Cover)
Experience Level
- Head of Growth
Benefits
- 25 days holiday plus bank holidays
- Hybrid and flexible working arrangements
- Free breakfast and lunch on office days
- Snacks and drinks provided
- £500 annual personal development budget
- Healthcare cash plan
- Cycle-to-work scheme
- Workplace nursery scheme
- Dog-friendly HQ
- Active Culture Club
- Discounted products for employees and friends & family
About the Company
- Skin + Me is a mission-driven start-up focused on improving skincare.
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- Me is the parent company of Skin + Me, Hair + Me, and Renew + Me, aiming to build a category where clinical expertise, technology, and personalization are standard.
- The company was founded in 2018 to simplify skincare navigation through a personalized approach combining dermatology, pharmacy, and technology.
- Every brand developed by + Me addresses a real problem with science-based solutions.