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About the Role
This role plays an important part in introducing more people to Australian Football and creating meaningful connections that inspire long-term involvement. You'll help grow participation by engaging new audiences through community programs, schools, events and fan experiences, and support crowd-building initiatives for Sydney Swans and GWS Giants matches.
Responsibilities
- Grow participation and fan engagement by identifying and connecting with new audiences through community events, activations and outreach initiatives.
- Deliver participation and audience growth outcomes aligned to the Greater Sydney operations plan.
- Build strong relationships with schools, community organisations and local partners to create new opportunities for engagement.
- Plan and deliver participant acquisition initiatives through AFL programs, events and targeted community experiences.
- Support participant retention by strengthening connections with participants, parents and the wider AFL ecosystem.
- Work with AFL clubs to convert fans and members into active program participants and match-day attendees.
- Collaborate with the School Engagement Manager to transition students from school programs into ongoing participation opportunities and live AFL experiences.
- Deliver seasonal retention initiatives that encourage year-on-year participation across Greater Sydney.
- Connect participants with fan experiences and game-day opportunities that enhance their journey within the AFL community.
Requirements
- Experience supporting or delivering community events, activations or participation programs.
- Demonstrated ability to build strong relationships with schools, community groups, families and other stakeholders.
- Excellent communication and presentation skills, with confidence engaging groups of varying sizes.
- Experience creating positive customer or participant experiences that encourage ongoing engagement.
- Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
- A proactive, collaborative approach and the ability to adapt to changing priorities.
- A customer-focused mindset and commitment to delivering high-quality experiences in every interaction.
- Knowledge of the Greater Sydney region and its communities.
- An understanding of, or passion for, Australian Football and community sport.
- Must hold a valid employee Working with Children/Vulnerable People check.
- Must hold a satisfactory criminal history record check.
Skills
- Community events
- Activations
- Participation programs
- Relationship building
- Communication
- Presentation
- Customer experience
- Organisational skills
- Adaptability
- Collaboration
- Customer focus
Location
- Greater Sydney
Work Type
- Full-time
Benefits
- Flexible approach to working life ('Play The Day Your Way')
- Coaching
- Mentoring
- On-the-job learning
- Formal development
- Health and wellbeing program ('Play Well')
- Access to partner offers and discounts ('My Benefits')
- AFL Silver Memberships
- 6 months paid primary parental leave
About the Company
- The AFL works across all levels of the game to grow participation, strengthen community connection and deepen the passion of fans nationwide.
- Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.
- At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters.
- This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect.
- We work hard, support each other and create the conditions for our people to grow, perform and thrive.
Equal Opportunity
- Our game brings people together, and we want our workplace to do the same.
- We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.
- Aboriginal and Torres Strait Islander peoples are encouraged to apply.
- Whether you’re a footy fan or new to our game, we welcome everyone to apply.
- We know great candidates don’t always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.
- The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care.