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About the Role

This role is responsible for developing and executing global, integrated B2B marketing strategies, creating high-quality content across multiple channels to drive lead generation and strengthen brand positioning. It involves close collaboration with product management, sales, and regional teams to ensure consistent messaging and clear value propositions tailored to diverse target audiences. The position also oversees international events and external agencies while managing projects, budgets, and performance tracking through data-driven KPIs. Additionally, the role contributes to advancing digital marketing capabilities and implementing innovative approaches, including AI-driven tools, to enhance efficiency and impact.

Responsibilities

Create high-quality marketing content across all channels, including press releases, technical articles, web content, and campaign materials
Conceptualize, plan, and execute global, integrated marketing campaigns with a strong focus on lead generation and brand positioning
Develop target audience–specific content tailored to different markets and applications
Support product management and sales teams in defining clear value propositions and messaging
Plan and manage international trade shows, conferences, and customer events, including content development
Collaborate closely with regional marketing and sales teams to ensure a consistent global brand and communication strategy
Manage external agencies (design, communications, digital) and oversee projects and budgets
Analyze and report on marketing performance, deriving actionable optimization measures based on KPIs
Contribute to the continuous improvement of digital marketing activities, processes, and tools
Actively support the development and execution of the global brand strategy and ensure adherence to corporate identity guidelines
Identify and implement new marketing approaches and technologies (e.g., AI, automation)

Requirements

Bachelor’s or Master’s degree in Marketing, Communications, Media Studies
Several years of relevant professional experience in B2B marketing, ideally in a technology-driven environment
Excellent written and editorial skills in English (German is a plus)
Strong sense for visual communication, design, and brand management
Proven experience managing international marketing projects and external agencies
Solid understanding of technical products and complex commercial environments
Experience with integrated multi-channel marketing campaigns (online and offline)
Proficiency in MS Office and experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce)
Practical experience leveraging AI tools for content creation, analysis, and efficiency improvement
Strong analytical mindset with experience in KPI tracking, reporting, and data-driven marketing optimization
High level of initiative, structured working style, and strong teamwork and communication skills
Experience working in international environments with strong intercultural competence
Willingness to travel internationally on an occasional basis

Skills

B2B marketing
Content creation
Marketing strategy
Lead generation
Brand positioning
Digital marketing
AI tools
MS Office
Marketing automation
CRM systems
KPI tracking
Data-driven marketing
Project management
Budget management
Intercultural competence

Location

Germany

Work Type

Full-time

Experience Level

Several years of relevant professional experience

Education Level

Bachelor’s or Master’s degree

About the Company

At MKS, it's all about courage, big ideas, and a serious passion for innovation. Winning here is about exploring possibilities, taking action, and solving our customers’ toughest challenges. It's not just a job – it's what you make of it. While you shape your role and make it unique, we invest in you with on-the-job and formal training, as well as educational assistance. Curiosity is key at MKS - ask questions, own your path. Our success comes from celebrating the unique skills, diverse perspectives, and lived experience of employees from over 100 countries. The goal is to make sure that everyone feels that they belong. Diversity isn't just a nice-to-have; making sure everyone feels included is a big deal for us. Our group of ~10,000 employees serves semiconductor manufacturing, electronics and packaging, and specialty industrial markets. With over 3,800 patents, our products are enabling advancements in 5G, renewable energy & storage, artificial intelligence, cloud technology, and big data. We're the behind-the-scenes support for some amazing technology. MKS Instruments enables technologies that transform our world.

Equal Opportunity

Globally, our policy is to recruit individuals from wide and diverse backgrounds. However, certain positions require access to controlled goods and technologies subject to various export control regulations. Applicants for these positions may be limited (by, for example, their countries of citizenship, country of origin, or immigration status) where required by law or governmental contact, and/or employment made contingent upon the issuance of appropriate governmental licensing.
MKS Inc. and its affiliates and subsidiaries (“MKS”) is an affirmative action and equal opportunity employer: diverse candidates are encouraged to apply. We win as a team and are committed to recruiting and hiring qualified applicants regardless of race, color, national origin, sex (including pregnancy and pregnancy-related conditions), religion, age, ancestry, physical or mental disability or handicap, marital status, membership in the uniformed services, veteran status, sexual orientation, gender identity or expression, genetic information, or any other category protected by applicable law. Hiring decisions are based on merit, qualifications and business needs. We conduct background checks and drug screens, in accordance with applicable law and company policies. MKS is generally only hiring candidates who reside in states where we are registered to do business. MKS is committed to working with and providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation during the application or interview process due to a disability, please contact us at: accommodationsatMKS@mksinst.com . If applying for a specific job, please include the requisition number (ex: RXXXX), the title and location of the role