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About the Role

As a Retention Manager at Vattenfall, you will actively shape the future of customer interaction by combining customer insights, AI technologies, and digital processes to develop solutions that enable sustainable growth.

Responsibilities

• Develop data-driven customer journeys and use modern technologies to intelligently improve customer retention.
• Connect CRM, campaign management, and AI to achieve sustainable effects for customers and the business.
• Conceive and manage automated CRM campaigns throughout the entire customer lifecycle.
• Develop AI-supported churn prevention measures and strengthen long-term customer loyalty.
• Analyze KPIs, data, and campaign results, and derive concrete optimizations.
• Drive the digitalization of customer processes and contribute new data-based ideas.
• Collaborate closely with IT, Data/BI, and external partners to implement innovative solutions.
• Translate complex data into clear decision-making bases for stakeholders.

Requirements

• Experience in the CRM environment and a passion for putting new technologies into practice.
• Completed degree (e.g., Business, Communications, Business Informatics) or equivalent.
• Several years of experience in CRM, campaign management, or customer lifecycle management.
• Experience with data analysis, KPIs, and reporting.
• Interest or initial experience in AI applications in the marketing/CRM context.
• Understanding of digital processes and interfaces to IT systems.
• Structured way of working and enjoyment in bringing ideas to implementation.
• Very good German and English language skills.

Skills

• CRM
• Campaign Management
• Customer Lifecycle Management
• Data Analysis
• KPIs
• Reporting
• AI Applications
• Digital Processes
• IT Systems

Location

• Berlin
• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• Several years of experience

Education Level

• Completed degree (e.g., Business, Communications, Business Informatics) or equivalent

Benefits

• Meaningful tasks - actively contribute to the energy transition and work on future-relevant topics with social significance.
• Flexible working time models - including home office options and flextime.
• Personal and professional development through targeted further training and individual perspectives.
• A strong sense of community - an open, appreciative work environment where collaboration counts.

About the Company

• We are the Business Area Customers & Solutions Germany/France. Within the Vattenfall universe, we are responsible for marketing, sales, and distribution of our classic electricity and gas products, as well as new energy solutions like solar systems, wallboxes, or heat pumps.
• Sustainability is part of our business strategy.
• We want to support our customers on their journey to a climate-friendly life.
• We are working on fossil freedom!

Equal Opportunity

• We are convinced that diversity contributes to making our company more efficient and attractive. Applications from people of all ages, gender identities, sexual orientations, and ethnic-cultural backgrounds are welcome.
• Severely disabled individuals will be given special consideration with equal professional suitability.
• A pre-employment screening is part of the recruitment process.