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About the Role
We are looking for a driven and commercially-minded Google Ads Strategist to join our growing Google team. This role is for someone who can own a portfolio of clients and be accountable for their results, working closely with the Head of Google and other strategists. This is a hands-on role perfect for someone who loves diving into data, experimenting with strategy, and finding smart ways to scale.
Responsibilities
- Managing and optimising Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video for a portfolio of eCommerce clients
- Owning day-to-day account health — budgets, pacing, performance monitoring, and proactive optimisation
- Building and launching new campaigns, ad groups, and feed-based shopping structures with precision
- Conducting keyword research, search term analysis, and ongoing keyword management
- Developing and executing A/B tests across ad copy, bidding strategies, and audience segments
- Collaborating with our visual creators to brief and align on creative assets
- Preparing clear, insight-led performance reports and contributing to client-facing communications
- Participating in client calls and internal strategy sessions, representing your accounts with confidence
- Staying current with Google Ads platform updates, betas, and best practices
- Ensuring compliance with Google Ads policies and ad approvals
- Scaling campaigns based on performance data and ROI goals
- Troubleshooting tracking issues and managing tag implementation
- Building and maintaining product data feeds using DataFeedWatch and Google Merchant Center
Requirements
- 2–4 years of hands-on Google Ads experience in eCommerce, with at least some agency or multi-client exposure
- Solid working knowledge of Search, Shopping, Video/YouTube, Demand Gen, and Performance Max — you understand how these campaign types interact and how to prioritise them
- Comfortable managing accounts with meaningful ad spend
- Strong analytical instincts
- Clear, confident written and verbal communication (in English)
- Self-sufficient and proactive in a remote environment
- Collaborative by nature
Skills
- Google Ads
- eCommerce
- Search
- Shopping
- PMax
- Display
- Demand Gen
- Video
- Keyword research
- A/B testing
- Data analysis
- Google Merchant Center
- DataFeedWatch
Location
- Australia (Remote)
Work Type
- Full-time
- Remote
Experience Level
- Junior/Mid
- 2–4+ years
Salary/Compensations
- up to AUD $90,000/p.a. (inc. super)
Benefits
- Fully remote and flexible work environment
- Work alongside a high-performing global team
- Collaborate with exciting, fast-growing eCommerce brands
- Culture that supports innovation, learning, and personal growth
- Opportunity for bonuses and long-term engagement
About the Company
- At Right Hook Digital, we’re a global performance marketing agency dedicated to helping eCommerce brands across fashion, health & fitness, beauty, and more — scale with expert strategy, creative and data-driven execution.
- Our team is made up of A-grade, collaborative individuals who thrive on pushing boundaries and driving results while having fun along the way.