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About the Role

We are seeking a Head of Growth Marketing to lead Haystack's user acquisition, paying subscriber growth, and revenue generation across mobile, web, and CTV. This is a hands-on, player-coach role where you will directly manage paid acquisition, analyze data, guide creative development, and oversee the entire funnel from acquisition to retention and LTV for our Premium subscription. You will start by driving the work directly and will grow to lead the entire growth function as you demonstrate success.

Responsibilities

Manage paid acquisition across all channels including Meta, Google, Apple Search Ads, and CTV platforms.
Drive installs and trials to achieve scalable CAC and payback metrics.
Own the Premium subscription funnel end-to-end, focusing on trial starts, trial-to-paid conversion, and retention.
Manage the creative testing and learning pipeline with designers and video producers.
Analyze data daily using SQL and BI dashboards to identify trends and issues.
Collaborate with engineers to implement and test new tracking signals.
Leverage AI tooling for automation and efficiency in growth marketing efforts.
Develop and execute growth strategies for a consumer subscription/freemium product.

Requirements

Proven track record of growing a consumer subscription or freemium product, with a focus on paid subscribers.
Strong analytical skills with the ability to independently analyze data and form insights.
Proficiency in SQL and experience with data warehouses like Snowflake.
Daily experience working with BI dashboards.
Demonstrated use of AI tools in day-to-day work, including building automations.
Hands-on performance marketing experience across Meta, Google, and Apple Search Ads.
Experience with an MMP (e.g., AppsFlyer) and the app marketing stack (SKAdNetwork, attribution).
Experience with CTV growth or a demonstrated ability to quickly learn it.
Strong execution skills with finite resources and attention to detail.
Ability to raise flags early when encountering blockers.
Experience in a startup or small-team environment.
Comfortable rolling up sleeves and driving work forward without constant management.

Skills

Paid Acquisition
Funnel Management
Retention
LTV Analysis
Creative Testing
Data Analysis
SQL
Snowflake
BI Dashboards
AI Tooling
Performance Marketing
Meta Ads
Google Ads
Apple Search Ads
MMP (AppsFlyer)
SKAdNetwork
Attribution
CTV Growth

Location

San Francisco, CA

Work Type

Full-Time

Experience Level

Head of Growth Marketing
Player-coach role
Hands-on experience

About the Company

Haystack News is a leading news streaming service reaching over 40 million viewers.
We offer personalized newscasts across mobile, web, and connected TV.
We have direct relationships with major TV platforms and hundreds of premium news channels.
We are building a Premium subscription business on top of our existing free product.
We operate with speed and efficiency, typical of a Silicon Valley startup.