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About the Role

The Director of Marketing leads OpenWorks' marketing strategy and execution, driving demand generation, lead acquisition, and pipeline growth. This role owns the development and optimization of integrated marketing programs to increase brand visibility, generate qualified opportunities, and support revenue growth. The position serves as a strategic partner to sales and executive leadership while remaining hands-on in campaign development, digital marketing, content creation, and performance optimization, aiming to build scalable marketing programs and improve conversion performance.

Responsibilities

Develop and execute integrated marketing strategies that drive brand awareness, qualified lead generation, and business growth.
Lead multi-channel marketing campaigns across digital, email, content, social media, website, and paid advertising channels.
Partner closely with sales leadership to create targeted campaigns, sales enablement resources, and customer acquisition strategies.
Analyze campaign, website, and funnel performance to improve lead quality, conversion rates, and marketing effectiveness.
Lead content strategy, messaging, and brand positioning that support customer acquisition, franchise growth, and market differentiation.
Oversee OpenWorks' digital presence, including website optimization, marketing technology platforms, and social media engagement.
Support franchise growth and local market success through scalable marketing programs, tools, and resources.
Lead, develop, and mentor a small marketing team while managing external agencies, vendors, and strategic partners.
Collaborate with executive leadership and cross-functional teams to align marketing initiatives with company objectives and revenue goals.

Requirements

7+ years of progressive marketing experience with a strong foundation in demand generation, digital marketing, campaign management, and brand strategy.
Demonstrated success developing marketing programs that generate qualified leads, support revenue growth, and deliver measurable business results.
Experience creating and optimizing campaigns across email, web, content, social media, paid advertising, and marketing automation platforms.
Strong copywriting, communication, and storytelling skills with the ability to translate business goals into compelling marketing initiatives.
Experience partnering closely with sales and executive leadership to align marketing efforts with growth objectives.
Proven ability to lead and develop teams while balancing strategic planning with hands-on execution.
Experience in B2B, franchising, field services, facilities services, or other multi-location service-based organizations is a plus.

Skills

Demand generation
Digital marketing
Campaign management
Brand strategy
Email marketing
Web marketing
Content marketing
Social media marketing
Paid advertising
Marketing automation
Copywriting
Communication
Storytelling
Sales enablement
Website optimization
Marketing technology platforms

Experience Level

7+ years

Benefits

Competitive compensation
Benefits
Opportunity to grow your career in a forward-thinking and inclusive environment

About the Company

OpenWorks is a company focused on driving revenue growth, customer acquisition, and business performance through strategic marketing initiatives.