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About the Role

Own the adjacent product portfolio, including sleepmask and help drive category growth, adoption, and in-market performance. You will lead go-to-market execution, pricing, positioning, and lifecycle marketing across the adjacent portfolio while partnering cross-functionally to bring products to market and optimise them over time.

Responsibilities

• Own go-to-market execution and lifecycle marketing across the adjacent products portfolio end-to-end
• Support portfolio growth through pricing, promotional planning, and channel-specific positioning recommendations
• Develop product messaging, launch materials, and campaign support plans for different audiences and use cases
• Partner cross-functionally to deliver consistent product storytelling across retail and digital channels
• Analyze customer feedback, market trends, and performance data to identify optimisation opportunities
• Recommend adjustments to pricing, positioning, promotions, and lifecycle support based on in-market learnings
• Contribute portfolio insight and category expertise into cross-functional planning discussions
• Collaborate with adjacent portfolios on sleep-related storytelling and retail positioning where relevant

Requirements

• 5+ years product marketing, go-to-market execution, and portfolio optimisation experience
• Experience in product marketing, portfolio marketing, category marketing, or go-to-market execution within consumer products or related categories
• Strong understanding of pricing, positioning, promotional planning, and channel dynamics
• Ability to analyse customer insight, market trends, and performance data to support decision-making
• Experience collaborating cross-functionally across Product, Commercial, Brand, and Operations teams
• Strong communication skills with the ability to align stakeholders around launches and portfolio priorities
• You work independently and know when to involve others
• You’re comfortable with change and ambiguity
• You know when work is ready to ship, and when it can evolve
• You want your work to matter, not just exist
• Do not wait for direction instead of taking initiative
• Do not mistake activity for impact
• Do not feel uneasy when things are still taking shape
• Do not prefer alignment meetings over decisions

Skills

• Product marketing
• Go-to-market execution
• Portfolio optimisation
• Pricing
• Positioning
• Lifecycle marketing
• Commercial action
• Portfolio marketing
• Launch execution
• Customer insight
• Promotional planning
• Channel dynamics
• Communication skills

Location

• NYC
• Amsterdam
• Antwerp

Work Type

• Hybrid

Experience Level

• 5+ years

Salary/Compensations

• $115,000 - $135,000 per year

Benefits

• 32 vacation days

About the Company

• At Loop we cut through the noise, so the work that matters actually lands. We go all in on impact, connection, and growth. You’ll know people across teams fast, because candor is care, wins are celebrated loudly, and fun is taken seriously.