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About the Role

Own the Sleep pillar and help drive portfolio growth, margin performance, and category leadership. You will define how Loop wins within the sleep need state by leading pricing, positioning, channel strategy, and go-to-market execution across the Sleep ecosystem. You will act as the single voice for sleep across the business, connecting portfolio strategy, retail storytelling, partnerships, and consumer insight into a cohesive narrative that drives commercial performance and long-term growth.

Responsibilities

Own channel pricing and discounting structures across the Sleep portfolio
Define channel architecture including assortment strategy, bundle logic, and exclusivity across routes to market
Lead go-to-market strategies across launches, campaigns, and retail activations within the sleep pillar
Establish scalable messaging and storytelling frameworks that strengthen Loop’s authority in the sleep category
Lead sleep-focused retail storytelling and channel positioning across partners and commercial channels
Analyze customer behaviour, market trends, and portfolio performance to identify optimisation and growth opportunities

Requirements

Significant experience in product marketing, portfolio strategy, category leadership, or go-to-market management within consumer products or retail-driven environments
Deep understanding of pricing strategy, margin management, channel architecture, and retail execution
Strong analytical and strategic thinking skills with the ability to synthesise data across sales, operations, marketing, and consumer insight
Experience leading complex cross-functional initiatives across Product, Commercial, Retail, Operations, and Brand teams
Ability to define messaging, positioning, and campaign frameworks that scale across channels and audiences
Strong stakeholder management and influencing skills, including leading without direct authority
You work independently and know when to involve others
You’re comfortable with change and ambiguity
You know when work is ready to ship, and when it can evolve
You want your work to matter, not just exist
Do not wait for direction instead of taking initiative
Do not mistake activity for impact
Do not feel uneasy when things are still taking shape
Do not prefer alignment meetings over decisions

Skills

Product marketing
Portfolio strategy
Commercial leadership
Pricing strategy
Margin management
Channel architecture
Retail execution
Messaging
Positioning
Campaign frameworks
Stakeholder management
Influencing skills

Location

NYC
Antwerp
Amsterdam

Work Type

Hybrid

Experience Level

Senior
8+ years of product marketing, portfolio strategy, and commercial leadership experience

Salary/Compensations

$140,000 - $165,000 per year

Benefits

32 vacation days

About the Company

At Loop we cut through the noise, so the work that matters actually lands. We go all in on impact, connection, and growth. You’ll know people across teams fast, because candor is care, wins are celebrated loudly, and fun is taken seriously.