About the Role
Sony Music Entertainment is seeking a highly motivated and dynamic Sales Director to drive revenue growth by monetizing its premium slate, leveraging existing relationships, and developing new business opportunities. The successful candidate will manage a multi-channel portfolio across audio, video, and social formats, responsible for building and maintaining relationships with media buyers, crafting creative solutions, and driving client success.
Responsibilities
- Proactively manage the day-to-day activity across a base of agency and direct clients, identifying growth, pitching new business, and upsell opportunities.
- Secure bookings from new and repeat advertising clients, developing a revenue pipeline and creating new monetization opportunities for podcasts and talent.
- Set and attend regular meetings with key agency and direct clients, building a strong internal and external profile across SME and the wider podcast industry.
- Work closely with internal SME colleagues, contributing to day-to-day operational processes, forecasting, and communicating the sales pipeline with wider teams.
- Ensure all new revenue opportunities are implemented successfully within existing business operations.
- Utilize knowledge of the podcast landscape to proactively develop innovative audio and video campaigns.
- Analyze campaign performance data and provide recommendations to ensure client satisfaction and renewal of business.
- Develop and present sales collateral for pitching to clients externally, and for ongoing education pieces on the evolution of the podcast ad sales market internally.
Requirements
- Demonstrable strong sales experience and success in digital and/or audio ad sales.
- Specific experience in podcast, video, social, or digital audio is a huge plus.
- Proven ability to develop and execute strategic account plans to identify new business opportunities and expand existing relationships.
- Strong passion for podcasts is a MUST.
- A clear and confident communicator, negotiator, and problem solver.
- A hungry, driven hunter mentality with a proven ability to generate new business.
- Proficient with the entire sales cycle, including prospecting, meeting and engaging, developing proposals, and pitching.
- Existing relationships with audio and/or digital buyers at brands, holding groups, and/or independent agencies.
- An understanding of agency dynamics, how they operate, and awareness of campaign planning and buying cycles.
- Experience working a sales CRM like Boostr, Salesforce, or Netsuite.
- A natural relationship-builder with a stellar track record in maintaining and deepening revenue pipeline.
- Team player, looking for a company with a culture-first mentality and thrives in a collaborative environment.
Skills
- Digital ad sales
- Audio ad sales
- Podcast advertising
- Video advertising
- Social media advertising
- Digital audio advertising
- Sales strategy
- Account management
- Client relationship management
- Communication
- Negotiation
- Problem-solving
- Business development
- Sales CRM
- Sales pipeline management
Location
- New York
Work Type
- Full-time
Experience Level
- Director
Salary/Compensations
- $150,000—$170,000 USD
Benefits
- Private medical cover
- Generous pension scheme
- Life assurance
- Income protection
- Music industry perks
- Time off over winter break
About the Company
- Sony Music Entertainment has played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record, nurturing iconic artists and producing influential recordings.
- The company operates in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators.
- Sony Music Entertainment is positioned at the intersection of music, entertainment, and technology, embracing new business models and employing breakthrough tools.
- The company is committed to artistic integrity, transparency, and entrepreneurship.
- Sony Music Entertainment is a member of the Sony family of global companies.
- Sony Music Entertainment is a leader in the podcast space, producing high-quality shows through a creator-first philosophy and diverse international partnerships.
Equal Opportunity
- Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
