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About the Role

The Director of Digital Experience is responsible for planning, developing, and implementing integrated digital product experiences that enhance visitor engagement with the Fine Arts Museums of San Francisco through innovative digital products, content, and experiences. This role increases public awareness and engagement with the museum’s brand, exhibitions, collection, educational content, and public programs via digital platforms, delivering user-centered digital experiences across the visitor journey. The role spearheads public-facing digital technologies including the website, mobile applications, in-gallery digital experiences, and digital content strategy, aligning with institutional goals and supporting financial health through positive online user experiences. The Director drives digital transformation initiatives, enabling the organization to be more agile and financially sustainable.

Responsibilities

Develops and implements a comprehensive digital experience roadmap supporting institutional strategic priorities and audience engagement.
Drives digital innovation and fosters a culture of iteration and experimentation across the organization.
Leads and coordinates digital product initiatives such as website redesigns, new web features, and digital guide platform management.
Oversees the execution of the digital content strategy, including web content, social media, video production, and interactive experiences.
Oversees the management of key digital technology databases, including collections information and digital asset management systems.
Acts as the primary point of contact for large-scale web and interactive projects with outside agencies and internal teams.
Oversees digital user research, A/B testing, and data analysis to inform product and content iterations.
Consults and collaborates with IT and Data Services teams on hosting services and optimizes cross-departmental integration of digital tools.
Ensures all public-facing digital products and platforms adhere to modern web accessibility standards and inclusive design practices.
Directly manages and supervises a team including Web Product, Web, Digital Media Production, Social Media, Film, Collections Information Services, and Digital Asset Management teams.
Manages the cohesive department budget and tracks subcategory budgets to ensure initiatives are delivered on time and within budget.
Stays abreast of technology trends, early adoption opportunities, and best practices, identifying tech firms for partnerships.
Performs other duties as assigned.

Requirements

Bachelor’s degree from an accredited college/university or equivalent experience.
7 years of experience leading digital product and content initiatives, preferably in a museum environment.
Experience developing and implementing long-term digital strategies for public-facing brands or institutions.
Demonstrated experience acting as a digital product manager, taking digital tools from concept to launch.
Experience with emerging technologies and developing in-gallery tech activations.
Experience working with product teams or developing digital products like websites, mobile apps, or interactive apps or screens.
Experience with and focus on storytelling through media for a general audience.
Experience with social media campaigns and strategy.
Working understanding of the social media landscape.
Experience working with agencies to produce digital products and experiences.
Experience in museums or mission-driven institutions is a plus.
Experience with TMS, Media Studio, Salesforce, Ticketure, enterprise email marketing platforms, and other technology platforms is a plus.
Excellent written, oral, and interpersonal communication skills.
Ability to work effectively with diverse individuals and groups.
Ability to communicate complex development or technical issues/needs to leadership.
Ability to work simultaneously on multiple projects and meet strict deadlines.
High level of initiative, problem-solving skills, and project management capabilities.
Ability to analyze and integrate information, utilize data analytics, and make appropriate decisions.
Ability to respond to changing circumstances and priorities.
Experience and proven ability to build consensus and work effectively within a cross-departmental team.
Proven track record of building and managing a large, diverse team.
Strong communicator with proven success advocating for teams and building support across an organization.
Prolonged periods of sitting at a desk and working on a computer.

Skills

Digital product management
Digital content strategy
Website development
Mobile application development
In-gallery digital experiences
Social media campaigns and strategy
Video production
Interactive experiences
Data analysis
User research
A/B testing
SEO/GEO management
Google Analytics
Social media analytics
Web accessibility standards
Inclusive design practices
Project management
Budget management
Team leadership
Communication
Problem-solving
Consensus building
Emerging technologies (e.g., AI tools)

Location

San Francisco

Work Type

Hybrid

Experience Level

7 years of experience leading digital product and content initiatives
Experience developing and implementing long-term digital strategies
Demonstrated experience acting as a digital product manager
Experience with emerging technologies
Experience working with product teams or developing digital products
Experience with storytelling through media
Experience with social media campaigns and strategy
Experience working with agencies
Experience in museums or mission-driven institutions is a plus
Experience with TMS, Media Studio, Salesforce, Ticketure, enterprise email marketing platforms, and other technology platforms is a plus
Proven track record of building and managing a large team

Education Level

Bachelor’s degree or equivalent experience

Salary/Compensations

$140,000-$160,000

Benefits

Medical
Dental
Vision
401(k)
Paid time off

About the Company

COFAM is the Corporation of Fine Arts Museums and is the privately funded non-profit corporation which supports the Fine Arts Museums of San Francisco, a department of the City and County of San Francisco.
Comprising the de Young Museum in Golden Gate Park and the Legion of Honor in Lincoln Park, we are the largest public arts institution in the City of San Francisco and one of the largest art museums in the United States.
The de Young showcases American art from the 17th through the 21st centuries, international contemporary art, textiles and costumes, and art from the Americas, the Pacific, and Africa.
The Legion of Honor displays a collection of over 4,000 years of ancient and European art including Auguste Rodin's The Thinker and houses the Achenbach Foundation for Graphic Arts in a Beaux-Arts style building overlooking Lincoln Park and the Golden Gate Bridge.

Equal Opportunity

COFAM is proud to be an equal opportunity employer and is committed to a policy of nondiscrimination in all phases of employment in accordance with all federal, state, and local laws.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.