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About the Role
Sapling Financial Consultants is seeking an ambitious Demand Generation Manager to shape the firm's marketing and demand generation efforts. This role offers the opportunity to build repeatable lead-generation systems, manage a marketing analyst, and contribute to tripling business over the next three years.
Responsibilities
- Scrape, qualify, and map target institutional profiles into Salesforce with team assistance.
- Push content and support relationship building into key accounts.
- Oversee the creation and optimization of highly targeted, low-volume outbound sequences using tools like Salesforce & Salesloft.
- Architect digital landing pages, automated email sequences, and tracking infrastructure to grow top-of-funnel leads.
- Performance manage and mentor a Marketing Analyst and marketing interns/co-ops.
- Arm sales representatives with concise one-pagers and case studies.
- Manage online and LinkedIn presence to promote financial thought leadership and develop lead magnets.
- Collect and analyze result data to measure Lead Generation Costs, Customer Acquisition Cost, Return on Ad Spend (ROAS), Lead-to-Meeting conversion rates, and pipeline velocity.
- Manage and support the creation of internal thought leadership content.
- Execute a keep warm strategy for leads and customers in collaboration with the sales team.
Requirements
- 3-5+ years in B2B performance marketing, demand generation, or revenue operations, preferably targeting high-ticket services in finance.
- Highly proficient in CRM (Salesforce), outbound automation (Salesloft/Outreach), and marketing automation platforms.
- Experience with Google Analytics, WordPress, ZoomInfo.
- Experience preferred for candidates who have managed customer acquisition costs, return on ad spend, lead to meeting conversions, and/or website lead conversions.
- Strong problem-solving skills, self-improvement, and intellectual curiosity.
- Excellent analytical judgement to gain valuable insights and assess campaign ROI.
- Ability to create, edit, and assess compelling thought leadership content.
- Strong communication skills to understand and communicate business needs.
- Track record of managing multiple projects simultaneously while maintaining high standards and meeting deadlines.
- Solutions-driven individual who brings creativity and grit to overcoming obstacles.
Skills
- B2B performance marketing
- Demand generation
- Revenue operations
- Salesforce
- Salesloft
- Outreach
- Marketing automation platforms
- Google Analytics
- WordPress
- ZoomInfo
- Customer acquisition cost management
- Return on ad spend analysis
- Lead to meeting conversion tracking
- Website lead conversion tracking
- Problem-solving
- Self-improvement
- Intellectual curiosity
- Analytical judgement
- Content creation
- Content editing
- Communication skills
- Project management
- Creativity
- Grit
Location
- Toronto
Work Type
- Hybrid
Experience Level
- 3-5+ years
Salary/Compensations
- $80K-$100K base + bonus
About the Company
- Sapling Financial Consultants is a management consulting firm founded in 2015, serving clients across North America.
- Headquartered in Toronto, Ontario, with satellite offices in New York and Atlanta.
- The firm specializes in financial modelling, due diligence, interim FP&A, and data analytics solutions for mid-market companies, private equity firms, investment banks, and other financial entities.
- Sapling operates on a hybrid model, with team members in-office Tuesdays and Wednesdays.
- The company has received the Canadian SME National Business Award for Best Professional Service in 2023, Ragan’s 2025 Workplace Wellness Award, and recognition from The Globe and Mail’s Report on Business Magazine.
- The company's guiding principle is 'We Live for A+' and seeks individuals who strive for excellence.
Equal Opportunity
- Sapling Financial Consultants is an equal opportunity employer.