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About the Role

The Associate Director, Product Marketing serves as a critical connection point between product, sales, marketing, customer, partner, and business development teams. This role is a key influencer of go-to-market strategy, identifying market opportunities, defining product strategies, leading sales and GTM product enablement, and supporting pipeline development and revenue generation. The Associate Director will create value-based messaging, collaborate cross-functionally, and act as a leader and domain expert.

Responsibilities

Guide, create, and deliver differentiated product positioning and strong messaging.
Create insightful buyer personas and compelling content that communicates value and supports a buyer’s journey-based sales cycle.
Support the execution of a GTM strategy related to product/domain responsibilities.
Perform market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities.
Lead in the creation of new product/feature messaging and support product management teams in roadmap development.
Support marketing programs that drive awareness, engagement, and pipeline.
Collaborate with demand-generation teams to build and execute high-response campaigns.
Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers.
Enable sales, GTM teams, and strategic partners in positioning Enablon products.
Provide thought leadership and innovative ideas to the broader marketplace.
Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities).
Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcomes.

Requirements

Strong data analysis skills for deriving insights and a willingness to change direction based on results illustrated through analytics.
Project planning and management experience to support cross-functional, metrics-driven projects.
A relationship builder, particularly with functions outside of marketing, including product management, engineering, sales, customer success, services, and operations teams.
A consensus building leadership style, decisive decision-maker, and persuasive influencer.
Skills in developing strong relationships with the research analyst community and other industry influencers (associations, thought leaders, partners, etc.).
Some travel may be required (20-30%).
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Skills

Product positioning
Messaging development
Buyer persona creation
Market research
Competitive analysis
Product roadmap development
Marketing program support
Campaign execution
Sales enablement
Partner enablement
Thought leadership
Customer advocacy
Cross-functional project management
Data analysis
Relationship building
Consensus building
Influencing
Research analyst relations
Industry influencer relations

Location

Onsite (potential requirement)

Work Type

Hybrid (implied by travel and onsite requirement)

Experience Level

Associate Director
10+ years of B2B technology experience
5-7 years of experience in product marketing roles
5 years proven experience in managing a global team

Education Level

Bachelor's or Master's degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience.

Salary/Compensations

$133,400.00 - $238,400.00 USD
This role is eligible for Bonus.

Benefits

Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave

About the Company

Wolters Kluwer is a dynamic global technology company that makes a difference every day.
We are innovators with impact, providing expert software and information solutions that leading professionals rely on.
We help advance sustainability, health, justice, prosperity, and commerce around the world.
Wolters Kluwer reported 2025 annual revenues of €6.1 billion.
The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide.
Our mission is to empower professional customers with AI-powered solutions to make critical decisions, achieve successful outcomes, and increase productivity.
We deliver trusted, AI-powered expert solutions combining deep domain knowledge, proprietary content, and advanced technology.
Nearly 70% of our digital revenues come from AI-powered solutions.
We are committed to helping professionals navigate complexity, improve workflows, and solve critical challenges through cloud-based, AI-powered platforms.
With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services.

Equal Opportunity

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking.
We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.
This principle is ingrained in our company values and articulated in our Code of Business Ethics.
All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.