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About the Role
Workiva is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for its Sustainability Management solutions. This role is central to product innovation, market strategy, and revenue enablement, translating capabilities into compelling market narratives and driving measurable impact through launches and campaigns.
Responsibilities
- Shape and execute the market narrative, developing differentiated positioning and messaging.
- Translate platform capabilities, including AI-enabled innovation, into compelling narratives.
- Bring Workiva’s point of view on sustainability management, connected reporting, ESG data governance, and regulatory disclosure readiness to life.
- Drive cross-functional alignment by partnering with Product Management and leading cooperative efforts across Sales, Customer Success, Demand Generation, Content, and Field Marketing.
- Lead go-to-market strategy and execution for assigned Sustainability Management capabilities.
- Develop launch materials, pitch narratives, objection handling, competitive positioning, and customer-facing messaging.
- Enable Sales with tools, narratives, and insights to accelerate pipeline and improve buyer engagement.
- Measure the effectiveness of go-to-market activities and optimize future initiatives.
- Embed AI into the PMM function to automate research, pressure-test messaging, and accelerate product discovery.
- Act as the voice of the market, bringing customer, buyer, competitive, and regulatory insights into the business.
- Navigate ambiguous market shifts and translate market insight into actionable recommendations.
Requirements
- Minimum 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles.
- Bachelor’s Degree in marketing, business, communications, sustainability, or a related field.
- Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions.
- Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting is preferred.
- Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value.
- Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness.
- Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, and Customer Success.
- Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage.
- Ability to understand and communicate how AI-enabled capabilities create customer value in sustainability management workflows.
- 25% travel for customer and internal meetings.
- Reliable internet access for any period of time working remotely.
Skills
- Product Marketing
- Solutions Marketing
- B2B SaaS Marketing
- Go-to-Market Strategy
- Positioning and Messaging
- Sales Enablement
- Market Insights
- AI
- Sustainability Management
- ESG
- Regulatory Reporting
- Storytelling
- Cross-Functional Leadership
- Customer Obsession
Location
- US
Work Type
- Remote
- Onsite
Experience Level
- Senior
Education Level
- Bachelor's Degree
Salary/Compensations
- $106,000.00 - $172,000.00
Benefits
- Discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match
- Comprehensive employee benefits package
About the Company
- Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations.
- Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on.
- Workiva helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny.
- Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
- Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
Equal Opportunity
- Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.
- Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities.