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About the Role

The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns.

Responsibilities

• Manage brand agencies for collateral design, printing, and promotional requirements.
• Organize special events to generate press and PR.
• Research and identify co-marketing companies to complement the hotel brand and institute programs or events.
• Create and curate lifestyle programming in coordination with the hotel operations team for PR articles and social media.
• Manage PR agencies daily, ensuring objectives, strategies, and roadmaps are executed.
• Monitor in-hotel Marketing and Brand Standards for compliance.
• Coordinate with the Director of Revenue to integrate branding efforts into e-Marketing and online advertising strategies.
• Support website blogs and manage content strategy with the Director of Revenue.
• Develop promotions and packages resulting from PR and marketing initiatives.
• Manage marketing plans, including offline advertising and coordinating online marketing activity with the Director of Sales & Marketing and Director of Revenue.
• Assist with the development of marketing budgets.
• Oversee hotel photo shoots and manage photo libraries.
• Develop and implement property marketing partnership opportunities and marketing initiatives to create customer loyalty and increase market share.
• Manage online reputation and messaging on third-party sites to ensure brand alignment and drive social media opportunities.
• Provide support in strategic planning, market research, presentation development, and other requests from Senior Management.
• Create monthly reports to track campaign success.
• Create all branded presentation documents in the appropriate brand format.

Requirements

• At least 1 to 3 years of experience in Marketing and Communications (hospitality industry experience essential).
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics.
• Strong presentation and communications skills.
• Proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, After Effects.
• Demonstrated ability to develop and maintain relationships with external and internal contacts.
• Strong creative mind.
• Ability to organize exclusive events.
• Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress.
• Ability to deliver strong print and collateral marketing materials.
• Ability to work proficiently and quickly in a high-pressure and fast-paced environment.
• Exceptional attention to detail and follow-up.
• Maintain a warm and friendly demeanor at all times.
• Must be able to effectively communicate verbally and written with all levels of employees and guests in an attentive, friendly, courteous, and service-oriented manner.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling.
• Maintain high standards of personal appearance and grooming.
• Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
• Maximize efforts towards productivity, identify problem areas, and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying, and solving problems as necessary.
• Must be able to understand and evaluate complex information, data, etc., from various sources to meet appropriate objectives.
• Must be able to maintain confidentiality of information.
• Perform other duties as requested by management.

Skills

• Marketing Strategy
• Brand Management
• Public Relations
• Social Media Marketing
• Content Creation
• Event Planning
• Co-Marketing
• Revenue Management Integration
• E-Marketing
• Online Advertising
• Website Content Management
• Promotions and Packages Development
• Offline Advertising
• Budget Development
• Photo Shoots Management
• Partnership Development
• Customer Loyalty Initiatives
• Market Share Growth
• Online Reputation Management
• Strategic Planning
• Market Research
• Presentation Development
• Reporting
• Photoshop
• Adobe Illustrator
• Adobe Premiere
• Adobe After Effects
• Shortstack
• Offerpop
• Hootsuite
• Wordpress

Location

• New York

Work Type

• Full-time

Experience Level

• 1-3 years

About the Company

• Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.
• With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition.
• Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen.
• The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value.
• With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.
• www.highgate.com