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About the Role
Lands' End is seeking a Social Media Graphic Designer to create compelling, high-performing creative assets for social media marketing. This role is for a designer who thrives in a fast-paced environment, excels at visual storytelling, and understands social platform performance.
Responsibilities
- Design engaging creative assets for paid and organic social media campaigns across Instagram, Facebook, Pinterest, TikTok, and other emerging platforms.
- Create static graphics, carousel ads, social media assets, digital advertisements, and promotional content that support marketing initiatives.
- Collaborate with internal teams and external agency partners to develop and execute social-first creative.
- Work within established brand guidelines while bringing fresh visual ideas to campaigns and seasonal storytelling.
- Utilize Figma and Adobe Creative Suite to design production-ready creative assets.
- Adapt and optimize creative for multiple placements, formats, and audience segments.
- Develop light motion graphics, animated social assets, GIFs, and kinetic typography to enhance campaign performance.
- Manage multiple projects and deadlines while maintaining a high level of quality and attention to detail.
- Stay current on social media trends, digital design best practices, and evolving platform requirements.
Requirements
- 1-3 years of experience in graphic design, digital design, social media design, or related creative roles.
- Strong portfolio demonstrating expertise in digital, social, and campaign-based design.
- Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and After Effects.
- Experience designing in Figma and working within collaborative design systems.
- Strong understanding of typography, composition, color theory, and visual hierarchy.
- Experience creating social media assets for digital marketing campaigns.
- Ability to receive feedback, iterate quickly, and manage multiple priorities.
- Strong organizational skills and attention to detail.
Skills
- Photoshop
- Illustrator
- InDesign
- After Effects
- Figma
- Motion graphics
- Animated GIFs
- Kinetic typography
- Illustration
- Procreate
Location
- Remote
- Onsite
Work Type
- Hybrid
Experience Level
- 1-3 years
Salary/Compensations
- $60,000 - $70,000
Benefits
- Paid time off
- Health benefits
- Dental benefits
- Vision benefits
- Disability benefits
- Annual merit increase
- Bonus
- Incentive compensation
About the Company
- At Lands' End, we're looking for a talented Social Media Graphic Designer to create compelling, high-performing creative assets for our social media marketing efforts.