About the Role
As Growth Marketing Manager for the Automotive business unit, you will drive awareness, demand generation, and thought leadership across the auto ecosystem. You will create compelling campaigns and execute targeted field marketing initiatives to showcase Nova Credit's solutions.
Responsibilities
- Drive awareness, demand generation, and thought leadership across the auto ecosystem.
- Create compelling campaigns and execute targeted field marketing initiatives.
- Develop high-impact campaigns featuring thought-leadership and partner content.
- Lead presence at industry conferences.
- Design regional roadshow strategies to accelerate growth.
- Develop and deliver flagship content pieces for Automotive Lenders and Dealers.
- Execute Nova Credit's presence at 1-5 major industry conferences.
- Organize Nova Credit’s automotive track at the Cash Flow Intelligence Summit.
- Build relationships with partner marketing teams for co-marketing initiatives.
- Outline regional roadshow strategy and pilot framework.
- Contribute to the re-design and overhaul of the Nova Credit website.
- Own the complete content roadmap for the automotive vertical, producing high-quality assets.
- Lead Nova Credit's conference strategy for automotive, including booth presence, speaking opportunities, and networking events at 4+ industry events annually.
- Launch and iterate on regional roadshow model, designing replicable event formats.
- Collaborate with Product Marketing to translate product releases into customer-facing narratives.
- Measure and optimize content performance, demonstrating clear ROI.
Requirements
- 4-8 years of experience in B2B growth or campaign marketing.
- Track record of creating campaigns that drive business outcomes.
- Experience in auto lending marketing preferred.
- Exceptional storytelling and writing skills.
- Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution.
- Cross-functional collaboration skills.
- Data-informed mindset.
- Self-starter mentality.
- Visual design sensibility is a plus.
Skills
- Growth marketing
- Campaign creation
- Strategic storytelling
- B2B marketing
- Auto lending marketing
- Storytelling
- Writing
- Event marketing
- Conference presence
- Speaking engagement coordination
- Roadshow execution
- Cross-functional collaboration
- Data analysis
- Program building
- Visual design
Location
- New York City Metropolitan area
Work Type
- Hybrid
- Contract to full-time hire
Experience Level
- 4-8 years
Salary/Compensations
- $126,650 - $153,900 USD per year
Benefits
- Professional development
- Flexible PTO
- Tenure rewards
- Comprehensive and generously subsidized medical, dental, and vision insurance options
- Company-sponsored 401k plan
- Parental leave of absence
- Sick time off
- Paid time off vacation
About the Company
- Nova Credit is a credit infrastructure and analytics company that enables businesses to grow responsibly by harnessing alternative credit data.
- The company leverages its unique data infrastructure, industry-leading analytics & FCRA-compliance to help lenders fill in the gaps that exist in traditional credit analytics.
- Nova Credit provides access to the fragmented universe of consumer financial data and transforms it into compliant, actionable risk analytics.
- Nova Credit supports over 7,000 businesses including organizations such as HSBC, SoFi, Scotiabank, Appfolio, and Yardi.
- Nova Credit offers a dynamic and inclusive work environment where you can meaningfully impact the lives of people historically excluded from the credit system.
- We value diversity, intellectual honesty, and innovation and are committed to supporting our team members' professional growth and development.
- If you're passionate about leveraging technology to drive financial inclusion, we want to hear from you!
Equal Opportunity
- Everyone is welcome at Nova Credit.
- We are an equal-opportunity employer where diversity and inclusion are central pillars of our company strategy.
- We seek applicants who understand, embrace, and thrive in a multicultural and globalized world.
- We do not discriminate on the basis of any protected class, including race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- We do not consider criminal history until a conditional offer of employment has been made.
- We encourage all qualified candidates, including those with a criminal history, to apply.
