Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

CHANEL is seeking a Head of Marketing for the Watches & Fine Jewelry Team in New York. This role will lead the strategic development and execution of Brand Marketing, Product Marketing, and Visual Merchandising for the WFJ category in the U.S. market. The position is crucial for elevating brand equity, enhancing product storytelling, and ensuring exceptional in-boutique brand expression. This leadership role collaborates with various stakeholders across Public Relations, Media, Events, Client Analytics, Insights, CHANEL.com, Retail, Fashion, WFJ corporate teams, and Global WFJ Teams. The role reports to the GM Watches & Fine Jewelry.

Responsibilities

Develop new ways to further drive the scale of the WFJ business.
Define and lead the overall marketing strategy for Watches & Fine Jewelry in the U.S., strengthening brand awareness, desirability, and legitimacy.
Drive initiatives that support the scaling of the WFJ business and reinforce CHANEL’s positioning within the luxury watch and jewelry landscape.
Partner with global teams to localize brand and product marketing strategies for the U.S. market.
Develop strong product storytelling and launch strategies to support key collections and iconic product platforms.
Lead cross-functional orchestration across communications, media, events, retail, and digital to ensure consistent and impactful product visibility.
Translate market insights and commercial opportunities into strategic product marketing initiatives.
Define and implement the visual merchandising strategy across the U.S. boutique network to ensure exceptional brand expression and retail experience.
Ensure VM execution aligns with global guidelines while adapting to local business priorities and key markets.
Partner with Retail and Merchandising teams to optimize product presentation, storytelling, and client engagement in boutiques.
Lead and develop a high-performing Marketing and Visual Merchandising team, fostering collaboration, creativity, and operational excellence.
Navigate a complex and highly collaborative environment while supporting transformation and operational efficiency.
Coordinate marketing intelligence and analyze competition mapping and product strategies.
Partner with the global team on product development.

Requirements

A strong brand building background with at least one major luxury brand.
A knowledge of and deep passion for the watch and fine jewelry industry and the luxury retail landscape overall.
Proven experience in 360° marketing orchestration, connecting communication, retail, and product storytelling.
Strong experience leading product marketing and visual merchandising strategies.
The ability to understand and interpret local market insights and transform them into strategies.
A keen eye for details while not getting stuck in the weeds.
The ability to inspire others and lead by influence across multiple teams.
The ability to foster innovation and forward thinking, to embrace new ways to engage with our clients, whether it is through .com, social media, remote sales, e-services…
Proven ability to inspire and lead teams through change.
Understanding of both the American and French cultural nuances in business.
10+ years of deep branding experience, preferably in luxury sector, overall 15+ years of experience.
P&L management, budget ownership and strategic planning experience required.
Strong analytical skills and the ability to synthesize data easily, formalizing this data into strategic presentations (especially ppt).
Experience in brand marketing, product marketing, or retail marketing.
Experience leading teams and leaders of teams.
Proficient use of Microsoft 365 programs is required.
Ability to travel internationally and domestically approximately 15% -20% or as business requires.
Exceptional written and verbal communication required.
Understanding of French language preferable.

Skills

Brand Marketing
Product Marketing
Visual Merchandising
Marketing Strategy
Product Storytelling
Cross-functional Leadership
Market Insights Analysis
Team Leadership
Collaboration
Creativity
Operational Excellence
Strategic Planning
Budget Management
Data Analysis
Presentation Skills
Microsoft 365

Location

New York

Work Type

Partially Remote
Office-based

Experience Level

10+ years of deep branding experience, preferably in luxury sector
Overall 15+ years of experience

Education Level

Bachelor’s degree required
Master’s degree or MBA preferred

Salary/Compensations

223,000 - 280,000

Benefits

Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund.
Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership).
Generous paid time off policies to include vacation, holiday, sick and volunteer days.
401K and other incentives.
Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program.
Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking.

About the Company

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth.
Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide.
As an independent company, its core values are grounded in: Exceptional creation and client experience, Nurturing human potential, Having a positive impact – on people, the environment and communities around the world.
As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future.
The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.

Equal Opportunity

At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients. We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.