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About the Role

Own the link between performance data and creative output for luxury and premium DTC clients. This role focuses on analyzing ad performance, forming hypotheses, and writing precise creative briefs for execution.

Responsibilities

• Manage the performance-to-brief pipeline by reading daily Meta and Google ad performance data.
• Identify trends in hooks, formats, and audience saturation to inform creative strategy.
• Translate performance signals into structured creative briefs including segment, message, hook type, format, reference, and success metric.
• Build and prioritize a creative testing roadmap with media buyers.
• Form specific, falsifiable hypotheses for creative testing.
• Brief designers, video editors, copywriters, and UGC creators.
• Maintain a tagged creative asset library for easy retrieval and iteration of winning concepts.
• Track and adapt UGC and short-form trends from TikTok and Instagram for client brands.
• Iterate on existing UGC concepts based on performance data, adjusting hooks, pacing, and direction.
• Write authentic UGC-style scripts (15-30 seconds) with clear hook, problem, proof, and CTA structure.

Requirements

• 3+ years in creative strategy, performance marketing, or a closely related role.
• Demonstrated experience writing structured creative briefs.
• DTC or e-commerce experience strongly preferred.
• Comfortable in a remote, fast-moving agency environment managing multiple clients and partners.
• Strong written communication skills for async work.
• Hands-on UGC scriptwriting experience with a portfolio or examples.
• Working fluency in Meta Ads Manager and Google Ads reporting, including understanding hook-rate and hold-rate curves.

Skills

• Creative strategy
• Performance marketing
• Creative brief writing
• UGC scriptwriting
• Meta Ads Manager
• Google Ads reporting
• Trend analysis
• Communication

Location

• Remote
• US
• Canada

Work Type

• Full-Time
• Remote

Experience Level

• 3+ years

Benefits

• PTO
• Paid holidays
• Flexible Fridays

About the Company

• MVR Digital is a performance marketing agency serving luxury and premium DTC and e-commerce brands.
• Roots in New York, Denver, and Canada.
• Named one of Adweek's Fastest Growing Agencies.
• Operates fully remote and async-first using Slack and ClickUp.
• Values: Act Like an Owner, Clarity Over Complexity, Serve Clients' Best Interest, We Win Together, We Lose Together, Data-Informed, Human-Led.