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About the Role

Whatnot is seeking a PR professional to establish the foundation for how the company uses platform insights to shape culture, earn media coverage, and define the live shopping category. This role will design the research and trend report program, pitch stories to relevant outlets, and serve as the main spokesperson for data insights, becoming Whatnot’s first Trends Expert. The data from Whatnot's platform reflects trends and predicts them, and this role will be responsible for sharing these signals with the world. This is a high-visibility, high-impact role on the Communications team that will directly shape how millions understand live shopping and Whatnot.

Responsibilities

Own the development of Whatnot's consumer research and trend report program, from concept and methodology through to media-ready packaging and launch.
Use AI tooling, platform data, seller behavior, and buyer trends to surface insights that are newsworthy, culturally relevant, and category-defining.
Partner closely with data, product, and category teams to identify stories hiding in the numbers and turn them into compelling narrative assets.
Build a cadence of trend moments – seasonal, cultural, and category-specific – that keep Whatnot in the media conversation year-round.
Build and own a recurring content franchise (blog, newsletter, or similar) that delivers original analysis on categories, seller economics, and the live commerce industry.
Shape story angles that are grounded in data and resonate with media and consumers.
Identify opportunities to insert Whatnot into broader cultural and industry conversations with data-backed POVs.
Develop press materials including pitch angles, backgrounders, and talking points anchored in research and insights.
Serve as an on-the-record spokesperson for Whatnot on consumer trends, category stories, and live shopping culture, representing the brand with press, on camera, and at events.
Translate platform data and buyer/seller insights into sharp, quotable narratives that position Whatnot as the definitive voice on what's trending and what's next.
Build and maintain credibility with journalists as a go-to expert source on consumer behavior, live commerce, and the communities that shop on Whatnot.

Requirements

7-10+ years of PR, communications, or journalism experience, with a strong track record in communications and data storytelling.
Demonstrated experience developing and launching data-driven reports, trend studies, or research-backed earned media programs.
Strong analytical instincts: comfortable working with data sets and translating findings into narratives that resonate with press and consumers alike.
Curiosity and willingness to improve with AI tools across research, data analysis and day-to-day work.
Experience working with media and editorial.
Exceptional writing skills: ability to turn a data point into a headline and a trend into a story.
Experience working in fast-paced, high-growth tech, marketplace, entertainment, or creator-driven companies.
Low ego, high output: comfortable doing the work as well as shaping the strategy.
Must live within commuting distance of our San Francisco, New York, or Los Angeles hubs.

Skills

Data storytelling
Communications
Journalism
Trend reporting
Media relations
Public relations
AI tooling
Data analysis
Narrative development
Spokesperson
Writing

Location

Remote
San Francisco
New York
Los Angeles

Work Type

Remote
Co-located

Experience Level

Senior Manager
10+ years of experience
7-10+ years of PR, communications, or journalism experience

Benefits

Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
16 weeks of paid parental leave + one month gradual return to work

About the Company

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love.
Sellers are building real businesses across hundreds of categories.
Building live commerce at a scale that's never been done in the West.
People are shaping how an entirely new industry develops.
One of the fastest growing marketplaces.
Named the #1 Best Startup Employer in America by Forbes.
Mission: to enable anyone to turn their passion into a business and bring people together through commerce.

Equal Opportunity

Whatnot is proud to be an Equal Opportunity Employer.
We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.