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About the Role

HealthStream is seeking a Senior Product Marketing Manager to be the dedicated marketing expert for its growing post-acute portfolio, including skilled nursing, behavioral health, and ambulatory care settings. This role will own the strategy, messaging, and execution for these diverse markets, collaborating closely with product, sales, and clinical teams to ensure marketing efforts align with the unique needs of post-acute organizations.

Responsibilities

Develop and execute go-to-market strategies and integrated marketing campaigns for post-acute and community care settings.
Collaborate with Product Management, Sales, Customer Success, and other solution product marketers.
Conduct market research, competitive analysis, and buyer research.
Develop distinct messaging and positioning frameworks for each post-acute care setting.
Equip post-acute sales teams with targeted tools and collateral.
Manage the post-acute marketing budget with a focus on ROI.
Own and achieve key performance indicators (KPIs) across the post-acute portfolio.
Design and implement campaigns across various channels, tailored to each post-acute setting.
Advocate for post-acute markets and influence stakeholders across product, sales, and executive leadership.
Leverage AI tools to increase output, accelerate content development, and scale marketing programs.
Stay current on post-acute industry trends and HealthStream product innovations.
Establish best practices, playbooks, and processes for the post-acute marketing function.

Requirements

Minimum of 5–7 years’ experience in B2B marketing, preferably at a SaaS-based healthcare technology company.
Successfully led GTM strategy and marketing execution for product or solution launches.
Experience launching products into multiple distinct buyer segments or care settings is strongly preferred.
Proficiency in leveraging the Martech stack and AI tools to improve and scale marketing performance.
Demonstrated active, workflow-integrated use of AI platforms such as Claude and Jasper.
Experience using multiple analytics tools like Google Analytics, Power BI, Tableau, etc.
Demonstrated knowledge of post-acute and community care settings is required.
Familiarity with key industry associations and trade publications is a strong plus.
Exceptional communication and presentation skills.
Strong analytical skills.
Highly collaborative with a proven ability to build relationships and drive alignment across cross-functional teams.
Strategic thinker with a strong execution focus and the ability to operate independently.
Excellent organizational skills with a proven record of managing multiple projects simultaneously.
An energetic, mature self-starter who is comfortable being the first and only person in a role.
The ability to build and manage relationships internally and externally.
A collaborative team player.

Skills

B2B Marketing
SaaS
Healthcare Technology
Go-to-Market Strategy
Marketing Execution
Product Launch
Martech Stack
AI Tools (Claude, Jasper)
Analytics (Google Analytics, Power BI, Tableau)
Post-acute Care Settings Knowledge
Communication
Presentation Skills
Analytical Skills
Collaboration
Relationship Building
Strategic Thinking
Execution Focus
Organizational Skills
Project Management
AI-driven Workflows

Location

USA Remote
Nashville, TN

Work Type

Full Time
Remote
Hybrid

Experience Level

Senior

Education Level

4 Year Degree

Salary/Compensations

$89,637 - $105,000

Benefits

Medical, Dental and Vision insurance
Paid Time Off
Parental Leave
401k and Roth
Flexible Spending Account
Health Savings Account
Life Insurance
Short- and Long-Term Disability
Medical Bridge Insurance
Critical Illness Insurance
Accident Insurance
Identity Protection
Legal Protection
Pet Insurance
Employee Assistance Program
Fitness Reimbursement

About the Company

HealthStream is the leader in healthcare workforce solutions, helping organizations work better by helping their people work smarter.
HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare’s #1 platform.
We streamline everyday tasks while improving performance, engagement, and safety – fostering a workplace where people flourish, and care thrives.
Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care – a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth.
We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals.

Equal Opportunity

HealthStream is an equal opportunity employer.
HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.