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About the Role

The Lead, Digital Marketing will report into the Associate Director, Digital Marketing and work within the marketing group on the strategic development and execution of integrated digital marketing initiatives. This includes providing strategic management of and oversight for assigned projects and initiatives related to website, email, paid search, digital campaigns, and other digital initiatives.

Responsibilities

• Receive and review digital marketing requests, validating scope, objectives and business requirements with stakeholders including legal and compliance departments and external vendors.
• Support email planning, search strategy, development and execution, including reviewing content against brand guidelines, industry best practices and evolving A/B testing insights.
• Regularly monitor website content for accuracy, facilitating update requests to ensure content and resources are kept up to date and compliant with industry regulations and ensure it’s SEO-optimized.
• Collaborate with various business units in support of all their digital marketing requirements, owning and managing committed deliverables through our workflow platforms.
• Identify and develop opportunities to improve internal processes and customer experiences across all digital channels, personalizing journeys and leveraging data-driven insights to achieve targeted goals.
• Establish relationships with advisors, compliance and other key internal and external stakeholders.

Requirements

• 3+ years of full-time work experience in marketing (agency or client side), with a strong focus on integrated campaigns across email, web, search, as well as other digital media campaigns.
• Proven experience leading and managing digital marketing initiatives from intake through execution, including scope definition, timelines, and stakeholder alignment.
• Working knowledge of SEO best practices, including content strategy, and performance measurement to improve organic visibility and traffic is an asset.
• Demonstrated ability to collaborate cross‑functionally with marketing, legal, compliance, and external vendors.
• Experience working within regulated industries (e.g., financial services, healthcare, or similar) is an asset.
• Proficiency with digital marketing platforms, CMS tools, email marketing systems, and workflow/project management tools is an asset.
• Excellent communication, organizational, and stakeholder‑management skills.

Skills

• Digital marketing
• Integrated campaigns
• Email marketing
• Web marketing
• Search marketing
• Digital media campaigns
• SEO best practices
• Content strategy
• Performance measurement
• Collaboration
• Stakeholder management
• Digital marketing platforms
• CMS tools
• Email marketing systems
• Workflow/project management tools

Location

• Onsite

Work Type

• In-office
• Full-time

Experience Level

• Lead

Education Level

• Bachelor’s degree in Marketing, Communications, Business, or a related field

Salary/Compensations

• $55,000 to $95,000

Benefits

• Participation in a bonus program
• Health insurance coverage
• Wellness programs
• Life and disability insurance
• Retirement savings plans
• Paid leave programs
• Education-related programs
• Paid holidays
• Vacation time
• Modern HQ location within walking distance from Union Station
• Training Reimbursement
• Paid Professional Designations
• Employee Savings Plan (ESP)
• Corporate Discount Program
• Enhanced group benefits
• Parental Leave Top–up program
• Paid time off for Volunteering

About the Company

• CI Financial is an independent company offering global wealth management and asset management advisory services.
• Since 1965, we have consistently anticipated and responded to the changing needs of investors.
• We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.
• Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential.
• Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI.
• We offer an in-office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally.

Equal Opportunity

• CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities.
• If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at accessible.recruitment@ci.com, or call 416-364-1145 ext. 4747.