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About the Role

This role sits within the Sales & Marketing department and will work closely with Acquisition, Brand, Website, Commerce, Tech, Customer Service, and the Product team. Sales & Marketing is a core driver for moving our business forwards, responsible for improving our brand, forming new incentives, expanding and refining our offering, designing content, producing magazines, running adverts, acquiring new customers and nurturing our database of customers. We are investing in our Customer Marketing team, which will be responsible for marketing to our databases with two key goals: to improve subscriber retention rates and to drive up monetization through cross-sell, re-sell and up-sell.

Responsibilities

Planning – working with the Head Of Customer Marketing to identify core activities, and deliver a prioritised roadmap
Operational builds – producing emails, SMS (and eventually Whatsapp, in-app and push notifications) across campaigns and automations
Flow creation – building detailed customer-centric automations across our range of products and services
Refer A Friend management – overseeing and implementing our RAF offering and communications out to customers and leads
Segmentation – creating audience builds in Klaviyo and activating sends for them
Analysis – monitoring performance and tracking KPIs across email and SMS (and beyond as our offering changes) ensuring targets are met
Dashboarding & reporting – building out a suite of core reports to track key performance measures
Technical integrations – with support from our tech team, identifying and onboarding news systems when needed
Stakeholder management – working closely with teams around the business, ensuring a collaborative approach to driving results

Requirements

Experience in a close related role - Customer Marketing, CRM, Loyalty or Retention positions will be particularly relevant
Strong knowledge of Klaviyo is a must
Shopify is a nice to have
Excellent communication and stakeholder management skills
Strong analytical and problem-solving abilities, and a lateral approach to problem-solving
Having worked in a retail or subscription business would be very useful, but not essential.
Analogous learnings from the financial services or telecoms sectors are interesting
Experience working in a high-growth or scale-up environment with lean teams and being comfortable self-driving projects forwards
Passion for food & drink, hospitality or consumer brands
Be a real team player, happy working with a diverse team across a range of functions
Enjoys digging into data, problem-solving and finding opportunities
Loves the guts of implementing CRM activity
Gets excited about shaping things from scratch
Can manage uncertainty and complexity, and deliver to deadline
Wants to progress their career within a close-knit team and growing business environment
Likes a fun, open working environment where they can be themselves and loves a diverse caring community
Wants to dedicate themselves to delivering excellent work and seeing the results of their endeavours

Skills

Klaviyo
Shopify
Communication
Stakeholder management
Analytical
Problem-solving
CRM marketing
Email marketing
SMS marketing
Automation building
Customer journey mapping
Data analysis
Reporting

Location

Remote

Work Type

Hybrid working
Flexible working hours

Experience Level

Senior

Benefits

25 days holiday, increasing with service
Real career development opportunities
Regular team socials and events
Staff discount across our online store
Monthly tastings and product experiences

About the Company

The Curious Drinker, formerly Craft Gin Club, is one of the UK’s leading premium alcohol retailers.
Our mission is to get amazing impossible-to-find drinks into the glasses of discerning drinkers, whilst supporting the growth of artisan producers across the world.
Our award-winning in-house team of experts curates and manages the whole process – and whilst we are principally known for our subscription service delivering incredible experiences to our customers every month, we also have a growing ecommerce store, which offers not only the products we source, but exclusive lines made by our own distillers and manufacturers.
With tens of thousands of customers, we have featured on the BBC, GQ and The Telegraph, and have been heralded as one of the most successful ever investments on Dragon’s Den!
As consumers tastes evolve and the hospitality sector changes, we are expanding our offering and readying ourselves for a new period of growth – moving beyond gin into other spirits, and giving consumers more choice and more opportunity to have truly great experiences.
We’re building a team of curious, passionate and ambitious people who genuinely enjoy what they do.
We move quickly, support each other and celebrate wins together.
A collaborative and inclusive culture where your ideas matter