Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Marketing Manager is responsible for planning, developing, and executing integrated B2B and B2C marketing strategies for nail and beauty products to strengthen brand presence, drive customer engagement, and support sales performance. The ideal candidate will have solid hands-on experience managing multi-channel marketing operations—spanning SNS, performance marketing, and trade-facing initiatives—with a strong ability to identify trends and translate them into impactful, measurable results.

Responsibilities

Plan, manage, and grow key social media channels including Instagram, YouTube, TikTok, and other relevant platforms, ensuring consistent brand tone and messaging.
Develop and maintain a content calendar aligned with marketing objectives.
Oversee end-to-end content creation—from ideation and copywriting to publishing—ensuring quality and relevance.
Plan and execute comprehensive online B2C marketing campaigns, including promotional events, product launches, and seasonal initiatives, to drive customer acquisition and retention.
Develop and implement integrated marketing plans for nail products targeting both B2B (trade/retail partners) and B2C (end consumers) segments.
Set up, manage, and optimize paid social campaigns, monitoring performance against KPIs and adjusting strategies to maximize ROI.
Define channel KPIs, track campaign performance using analytics tools, and deliver regular performance reports with actionable recommendations.
Stay current with digital marketing and social media trends, proactively identifying opportunities to incorporate emerging content formats and platform features.
Identify and manage partnerships with influencers, content creators, and external agencies to amplify brand reach and campaign impact.
Work closely with internal teams including product, sales, and design to align marketing initiatives with overall business goals.

Requirements

8 - 13 years of relevant experience or industry exposure in a related field.

Skills

Brand Planning
Communication
Content Creation
Digital Media
Marketing
Social Media

Experience Level

8 - 13 years

Education Level

Bachelor of Arts (B.A): Business Administration/Management
Bachelor of Arts (B.A): Marketing

Salary/Compensations

69,000.00 - 137,000.00 USD Annual

Benefits

Premium Medical Insurance Coverage
401(k) Savings Plan
Paid Time Off (PTO) based on seniority
Paid Holidays
Additional Workplace Offerings (subject to change or eligibility.)
Annual Bonus Plan
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
Summer Fridays
Complimentary Gourmet Breakfast, Lunch, and Dinner
Relocation Support for New Hires
Work Anniversary Recognitions
Congratulatory & Condolence Gifts
Employee Referral Bonus Program
License/Certification Reimbursements
Corporate Employee Discounts
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
Commuter Support (Shuttle Bus Program and EZPass Support)
Vehicle Perks

About the Company

KISS Beauty Group is a global platform dedicated to creating exceptional solutions for effortless beauty.
For more than three decades, we have helped transform how people engage with beauty-bringing professional-quality innovation into everyday life and making it accessible to millions of consumers around the world.
Today, our brands reach consumers in over 100 countries, inspiring confidence, creativity, and self-expression.
At the heart of the group is a simple belief: beauty belongs to everyone.
When people feel free to celebrate their own beauty, beauty becomes more meaningful, more joyful, and more inclusive.
Kiss Beauty Group brings together a portfolio of beauty brands-including KISS, imPRESS, Falscara, and more-that share a common purpose: helping people everywhere celebrate their beauty.
"Kiss Beauty Group" is a collective brand identity referring to a portfolio of beauty brands operated by affiliated companies.
Each company operates as a separate legal entity and is responsible for its own employment and contractual obligations.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.