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About the Role

As a Senior Designer within the Experience Design team, you will take full creative oversight of design, CRM, and loyalty projects for major global clients. You will craft digital experiences that meet business objectives and ambitions by gaining a deep, strategic understanding of their businesses, audiences, and industries. Your primary job will be to lead and establish the visual standard for creative content in various forms.

Responsibilities

• Define and design master visual guidelines and templates for sophisticated CRM systems.
• Guide and advise on the overall design and visual identity of content used in direct marketing channels (emails, apps, SMS, paid/social media, and loyalty programs).
• Direct and review the creation of content assets to ensure they align with or push existing design guidelines.
• Oversee visual storytelling by conceptualizing strategies and customer journeys, ensuring a seamless, cohesive, and premium visual experience across all touchpoints.
• Conceptualize engaging, consumer-facing digital experiences.
• Partner closely with creative counterparts to co-develop powerful, holistic creative concepts.
• Visualize the complete customer journey from initial interaction to brand loyalty.
• Play a proactive, guiding role in projects from idea generation to execution and client approval.
• Liaise closely with Experience Strategists, Account Directors, and Consultants.

Requirements

• 8+ years of professional design and art direction experience within a leading advertising agency, digital studio, or in-house agency.
• Proven brand experience working with Automotive or Premium/Luxury sectors is highly preferred.
• Demonstrated experience in a lead capacity, with a portfolio showing full creative oversight of complex design systems and digital campaigns.
• Experience working in tight partnership with a senior copywriter to co-develop robust creative and verbal concepts.
• Comfortable and polished in presenting concepts, utilizing tools like PowerPoint (including animations) to bring strategies to life for senior clients.
• Strong ability to build visual guidelines and design languages from scratch, as well as reinterpreting existing brand assets for digital environments.
• Exceptional time management and a proactive mindset.
• Proven comfort in navigating ambiguity and successfully challenging difficult briefs.
• Professional fluency in English (both verbal and written) with strong presentation and communication skills.

Skills

• Figma
• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Generative AI design tools (Midjourney, Firefly, stable diffusion, etc.)
• Prompting AI tools
• Mastering AI-driven creative workflows
• PowerPoint (including animations)

Location

• Austin, Texas

Work Type

• Full-time

Experience Level

• Senior

About the Company

• WPP is the trusted growth partner for the world’s leading brands, uniting cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel.
• VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM.
• VML MAP has the brain of a consultancy, the heart of an agency and the power of technology and data.
• The global VML network encompasses more than 30,000 employees across 150+ offices in 60+ markets.

Equal Opportunity

• WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.