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About the Role

We are seeking a skilled and detail-oriented CRM Campaigns Specialist to lead the technical build, segmentation, and deployment of multi-step customer lifecycle campaigns. This role bridges creative design and technical execution, involving building responsive HTML emails, designing dynamic personalization logic, writing SQL queries for audience segmentation, and configuring complex automated journeys.

Responsibilities

• Design, test, and maintain a library of reusable email components for streamlined production while ensuring brand and design compliance.
• Write and implement platform-specific scripting languages (e.g., AMPScript for Salesforce, Liquid for Braze) to power hyper-personalized dynamic content blocks.
• Assemble and quality assurance (QA) client-facing emails, ensuring perfect visual execution, functional links, and optimal rendering.
• Utilize email preview tools (e.g., Litmus or Email on Acid) to ensure seamless rendering across major email clients, devices, and dark modes.
• Create, configure, and maintain accurate audience segments and distribution lists across various relational databases and marketing automation systems.
• Write and optimize SQL queries to filter, join, and manipulate data extensions and customer profiles.
• Perform data matrix validation to ensure the correct audiences receive the correct personalized variants before sending.
• Build and manage automated customer journeys, multi-step lifecycle campaigns, and transactional triggered sends (including API-triggered messages).
• Troubleshoot deployment issues, API request failures, and database inconsistencies to ensure reliable delivery.

Requirements

• 2-4 years of hands-on experience in a dedicated email development, CRM execution, or marketing technology (MarTech) role.
• Strong proficiency in hand-coding HTML and CSS specifically optimized for email clients, including workarounds for Outlook, Gmail, Apple Mail, etc.
• Solid understanding of relational database structures and hands-on experience writing SQL queries for data manipulation and segmentation.
• Proven experience with scripting languages used for dynamic email content (strong preference for AMPScript or Liquid).
• Experience using email testing tools like Email on Acid or Litmus to ensure responsive rendering.
• Ability to collaborate effectively with design, marketing, and engineering teams, translating creative mockups into functional CRM campaigns.

Skills

• HTML
• CSS
• SQL
• AMPScript
• Liquid
• Email on Acid
• Litmus
• Salesforce Marketing Cloud (SFMC)
• Braze
• Customer Data Platforms (CDP)
• Data Warehouses
• Salesforce Data Cloud / Data 360
• Real-time personalization engines
• Marketing Cloud Personalization

Location

• Toronto
• Montreal

Work Type

• Hybrid
• Long term contract

Experience Level

• 2-4 years

Salary/Compensations

• $55,000—$80,000 CAD

About the Company

• VML, a WPP company, is a creative company that combines brand experience with commerce to create connected brands that drive growth.
• VML is recognized for its innovative and award-winning work that puts people first for its premier client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
• The agency is recognized by The Forrester Wave™ reports as a leader among service providers for marketing and creative content, commercial services, global digital experience services, global marketing services, and most recently, marketing measurement and optimization services.
• Additionally, VML's specialized network, VML Health, is one of the largest and most awarded life sciences agencies in the world.
• VML's global network is powered by 26,000 talented individuals in over 55 countries, with offices in locations such as Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
• WPP is the trusted partner for the world's most recognized brands.
• We pair leading media intelligence and data solutions with world-class creativity, next-generation production, transformative enterprise solutions, and strategic expertise across our companies, all powered by our exceptional talent and our agency marketing platform, WPP Open, to help our clients navigate change, seize new opportunities, and achieve transformative growth.
• For more information, visit WPP.com.

Equal Opportunity

• At VML, we are committed to fostering an inclusive, engaging work environment that also allows for career advancement.
• Our Inclusion, Equity, and Belonging initiatives, along with the VML Foundation, reflect our determination to give back to our neighbors and make a positive impact in our communities and beyond.
• Our people are the heart of our organization.
• They are creators, doers, innovators, builders, or thinkers who not only propel marketing forward but also experiences that resonate in every action and interaction.
• When you click “Submit,” the information you provide below will be sent to VML.
• Before you proceed with submission, we think it’s a good idea to read our Recruitment Privacy Policy.
• It explains how we use your personal information when you apply for a position with our company, in addition to detailing how you can update or delete the information you have provided us.