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About the Role
As our first dedicated Account Executive for New Business, you will own the entire sales cycle from initial outreach to closing deals, building and scaling a repeatable sales motion. You will shape the sales playbook and have the opportunity to build and lead the commercial team as the company grows.
Responsibilities
- Build and run outbound pipeline (LinkedIn, email, calls) across multiple stakeholders.
- Manage the full sales cycle: discovery, demo, trial, proposal, and close.
- Educate buyers on a new category, create urgency, and drive the adoption of data-driven decision-making.
- Maintain discipline in HubSpot, ensuring clean stages, next steps, close dates, and accurate forecasting.
- Ensure a smooth handover of closed-won deals to the CX team.
Requirements
- 2-4+ years of closing B2B SaaS deals with an outbound-first approach.
- Proven ability to work independently, own sales targets, and deliver results without constant management.
- Demonstrated track record of independently creating pipeline and closing deals.
- Strong skills in discovery, demo, and negotiation, including with C-level executives.
- Comfortable operating in a fast-paced, rapidly changing environment.
- Strong affinity for digital products, AI, and technology, with the ability to communicate credibly with technical buyers.
- Ability to thrive in ambiguity and build processes.
- Proficiency in HubSpot and modern sales tooling (e.g., Calendly, sequencing tools).
- Clean CRM habits.
- MEDDICC or SPICED methodology is a plus.
- Fluent Business Level German and English.
- Willingness to travel 1-2 days per month within the DACH region (expenses covered).
Skills
- B2B SaaS Sales
- Outbound Sales
- Full Cycle Sales
- Pipeline Generation
- Discovery
- Demoing
- Negotiation
- HubSpot
- Sales Tooling
- CRM Management
- Digital Products
- AI
- Technology Sales
Location
- DACH region (for travel)
Work Type
- Full-time
- Hybrid (implied by travel requirement)
Experience Level
- 2-4+ years closing B2B SaaS
Salary/Compensations
- Year-one target: €350k–€550k+ new ARR
- Typical deals: €10k–€30k ACV
About the Company
- Primefold XI is the Experience Intelligence platform, enabling teams to ask questions of their data in plain language and receive answers, recommendations, and reports quickly. We transform customer, employee, and market feedback into actionable decisions.
- We are an early-stage company transitioning from founder-led sales to a scalable sales engine.
- Primefold is a Berlin-based startup building an agentic, modular, and domain-aware architectural intelligence layer that ingests heterogeneous data, learns business context, and provides decision-ready guidance.