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About the Role
The Brand Manager will have end-to-end ownership of their portfolio in Korea, leading brand strategy, annual planning, and execution to achieve brand health, commercial performance, and profitable growth. This role translates global brand direction into locally relevant plans, drives execution excellence across consumer, trade, and digital touchpoints, and partners closely with Sales, CCM, Finance, and regional teams to achieve volume, value, and equity objectives.
Responsibilities
- Own portfolio performance with full business accountability, leading across volume, net sales, gross profit, and A&P efficiency.
- Define winning brand strategies for the Korean market, building clear annual brand plans and identifying growth opportunities.
- Lead integrated execution across consumer, trade, and advocacy, developing and executing campaigns, innovation launches, and commercial programs.
- Turn consumer and market insight into action by using market data and consumer insight to sharpen strategy and optimize investment.
- Drive cross-functional leadership and disciplined execution, acting as a key connector across various teams to align priorities and resolve issues.
Requirements
- Bachelor's degree in Business, Marketing or equivalent.
- 7+ years of progressive brand management experience, ideally in premium FMCG, food & beverage, spirits, beverage or related consumer categories.
- Strong strategic thinking, analytical skills, and brand planning capabilities.
- Strong commercial acumen with confidence working across pricing, P&L, investment effectiveness and channel priorities.
- Excellent communication and stakeholder management skills across local, regional and cross-functional teams.
- Strong project management, prioritization and execution skills with a proactive, solution-oriented mindset.
- Creative mindset with the ability to challenge conventions and develop distinctive ideas.
- Experience in spirits or premium beverage categories is a strong advantage.
- Understanding of the Korean market is a strong advantage.
- Must not disclose any confidential, proprietary or trade secret information.
Skills
- Strategic thinking
- Analytical skills
- Brand planning
- Commercial acumen
- Communication skills
- Stakeholder management
- Project management
- Prioritization skills
- Execution skills
- Creative mindset
- Problem solving
- Fluency in Korean
- Fluency in English
Location
- Korea
Work Type
- Full-time
Experience Level
- 7+ years
Education Level
- Bachelor's degree
About the Company
- Campari Group is a major player in the global branded spirits industry with over 50 premium and super premium brands marketed in over 190 markets.
- Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, employing approximately 4,700 people.
- Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001.
- Campari Group is the sixth-largest player worldwide in the premium spirits industry.
Equal Opportunity
- Campari Group is committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
- Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.
- Campari Group has earned the Fair Pay Certification by Fair Pay Workplace.