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About the Role

This role offers a rare opportunity to work at the center of Adobe’s mobile growth strategy across APAC, partnering with a sophisticated digital brand. You will be responsible for planning paid media campaigns that increase app downloads, drive ROI, and encourage long-term user retention. The ideal candidate is a hybrid thinker who can define and scale performance marketing strategies while also troubleshooting and optimizing campaigns. You will act as a trusted partner to clients, providing clarity, confidence, and forward planning, with the autonomy to shape standards and influence conversations.

Responsibilities

Lead performance strategy for a category-leading client, owning and evolving the mobile app marketing strategy across iOS and Android.
Develop media strategies across search (Apple Ads, Google UAC), social, and display, grounded in audience insight, clear objectives, and full-funnel thinking.
Build and optimize campaign structures, targeting approaches, creative testing frameworks, and bidding strategies to deliver against key metrics.
Map and continuously refine the user journey across acquisition, engagement, and retention, identifying opportunities to unlock growth.
Ensure mobile activity is fully connected to broader digital campaigns, driving consistency across app stores, search, social, display, and owned ecosystems.
Guide mobile app planning, challenging thinking and elevating output across a multi-disciplinary group of specialists.
Partner with strategy, activation, analytics, creative, and client teams to deliver cohesive, insight-led marketing solutions.
Analyze performance, identify risks and opportunities, and implement data-led optimizations to maximize ROI.
Define conversion frameworks, ensure robust tracking, and lead structured testing programs (A/B, creative, messaging) to unlock incremental growth.
Identify emerging trends, platforms, and growth opportunities while upskilling teams and embedding best practice across mobile marketing.

Requirements

3+ years' experience in planning performance marketing campaigns, including experience in mobile app marketing or performance-led digital roles.
Hands-on experience in planning or running app install campaigns across Apple Ads, Google UAC, Meta, TikTok, and other digital platforms.
Experience with MMPs, mobile attribution, and event tracking.
Analytical mindset with the ability to turn data into actionable insights.
Comfortable working in a fast-paced, test-and-learn environment.
Working knowledge of iOS and Android ecosystems, including app store dynamics, platform constraints, and the impact of privacy and policy changes on planning.
Experience planning and optimizing performance-led mobile activity across channels such as paid social, app campaigns, programmatic, and/or search.
Confidence reviewing performance outputs, identifying risks and opportunities, and connecting results back to agreed objectives and investment decisions.
Strong client communication skills, with the ability to simplify complexity, influence decisions, and build trust with senior stakeholders.
A practical, solutions-focused mindset, able to balance strategic thinking with hands-on problem-solving.
Curiosity and adaptability in a fast-changing mobile landscape.
A strategic mindset with the ability to develop and execute a strong vision for clients.
Excellent attention to detail – organized and able to manage multiple priorities with precision and confidence.
A collaborative mindset – ability to work effectively and constructively with multi-disciplinary teams.

Skills

Performance marketing
Mobile app marketing
User acquisition
App store optimization
Paid media planning
Apple Ads
Google UAC
Meta
TikTok
Mobile attribution
Event tracking
Data analysis
Strategic thinking
Client communication
Problem-solving
Adaptability
Attention to detail
Collaboration

Location

APAC

Work Type

Flexible working options

Experience Level

3+ years' experience

Benefits

Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
Creative, lively, and rewarding office environment.
Publicis Liberté flexibility approach — 'working your way with us.'
Access to Global AI Platform Marcel for career mobility and collaboration.
Extensive Learning & Development opportunities via Marcel Classes.
Career Conversations program for open feedback and support.
Diversity, Equality, and Inclusion strategy driven through committees.
Birthday Leave.
Flexible Public Holidays.
Additional 5 days of leave after 2 years of service.
Work Your World program enabling flexibility to work from anywhere in the world for up to 6 weeks per year.
Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
Access to counsellors, psychologists, and professionals through Sonder.
Supportive and recovery-forward culture for employees with life-threatening illnesses.
Partnerships with Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

About the Company

At Zenith, we are a connected team with purpose, driven to create new perspectives through modern media.
We believe marketing is a powerful investment that can build and grow brands and increase business profitability.
We unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do.
We pride ourselves on delivering return on investment, imagination, and insight.
Central to this vision is the knowledge that we are only as good as our people.
To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry.
Our behaviors are: Be Bold, Be Kind, Be Better Together.
We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.
Mental health & wellbeing is a priority, championed by our own people internally and a regular conversation.
We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.
Publicis Groupe is a recent winner of the Employer of the Choice Awards and one of the world's most progressive and dynamic modern communications businesses.

Equal Opportunity

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA.
At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate.
We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.