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About the Role

CODE University of Applied Sciences is a private, state-accredited university in Berlin, educating the digital pioneers of tomorrow. Founded in 2017, CODE has become one of Europe’s most innovative higher education institutions. Students learn by building real products in interdisciplinary teams – not by attending lectures. Our community of over 70 nationalities turns passion for tech, design, and entrepreneurship into real-world impact. Deeply connected to the German startup ecosystem, CODE is supported by leading founders and investors.

Responsibilities

Own student intake, tuition revenue, and market demand for CODE University.
Hit the numbers against a defined budget, build the team that scales the result, and operate as the hands-on growth leader who closes the gap between strategy and execution — directing performance marketing, sharpening the admissions funnel, and pulling AI into every layer of the revenue function.
Carry overall accountability for hitting student intake and tuition revenue targets within the agreed budget.
Translate the university's growth ambition into a quarterly operating plan, allocate spend across channels and stages of the funnel, and report progress, risks, and corrective actions transparently.
Lead and hire the marketing and admissions team — currently three to five people — including the admissions team lead.
Define roles, raise the bar on hires, set performance expectations, and build a working culture in which direct-response thinking and shipping cadence are the default.
Expand CODE's analytics capabilities so that revenue decisions are made on clean, trustworthy data.
Drive the build-out of the data warehouse, web tracking, and CRM instrumentation; define the dashboards and metrics that the team and the board operate against; and turn raw numbers into the weekly read on what is working and what is not.
Partner with the admissions team lead to continuously optimize the CRM and end-to-end sales process — from lead capture through application, interview, decision, and enrollment.
Tighten conversion at every stage, shorten cycle times, and embed feedback loops between marketing channels and downstream funnel performance.
Communicate with board members and other senior stakeholders on revenue performance, pipeline health, channel economics, and the strategic bets behind the operating plan.
Translate the numbers into a clear narrative and bring decisions, not status updates, to the table.
Drive AI adoption across the revenue department.
Enable team members to use cutting-edge AI tooling in their daily work, identify the workflows where agentic systems can take real load off the team, and build (or commission) those systems so the function compounds in productivity over time.
Direct and manage performance marketing across Meta, Google, and TikTok.
Own channel strategy, budget pacing, creative testing rhythm, and the working relationship with any in-house specialists, freelancers, or agencies — staying close enough to the platforms to challenge execution and make day-to-day calls confidently.
Build CODE into the most recognised university brand for ambitious builders, founders, and creative technologists in Europe.
Develop and execute initiatives that increase awareness, strengthen brand preference, and deepen CODE's connection to the startup and technology ecosystem.
Ensure that storytelling, community, partnerships, events, content, and performance marketing operate as one coherent growth system that compounds demand over time.
Step into creative production where it accelerates results — appearing on camera when needed, cutting basic video edits, and adjusting Figma image assets directly rather than waiting on others.
Build and adjust the website, landing pages, and adjacent tech stack where this directly serves revenue performance — opportunistically rather than as a primary responsibility, but with enough fluency to ship changes without depending on external engineering bandwidth.

Requirements

Multiple years of experience in a growth leadership position under high pressure to drive direct, measurable results — typically in a startup, scale-up, or commercially exposed in-house function.
Corporate marketing backgrounds without direct revenue accountability are not a fit.
Hiring experience, with a track record of building and developing small, high-performing marketing and/or admissions/sales teams — including sourcing, evaluating, and making the call on senior and specialist hires.
Hands-on, current knowledge of running performance advertising on TikTok, Meta, and Google — at the level of someone who can sit down in the ad accounts, audit them, and direct concrete next steps rather than relying on agency or specialist intermediation.
Hands-on creative production skills — basic video editing and basic Figma image work — paired with the willingness to step in front of the camera when the situation calls for it.
AI literacy at the level of daily use of cutting-edge tools — including coding-adjacent agents like Claude Code — and a clear point of view on where AI should be inserted into revenue operations next.
Bilingual fluency in English and German.
Genuine identification with CODE's student profile — the sense that "this could be (or could have been) the university I would want to study at."
Prior experience in education, or in another high-ticket direct-to-consumer market with comparable consideration cycles and emotional decision-making — bootcamps, premium coaching, private healthcare, real estate, or similar.

Skills

Performance Marketing
Admissions Funnel Optimization
AI Integration
Data Analysis
CRM Optimization
Sales Process Management
Board Communication
Performance Advertising (TikTok, Meta, Google)
Creative Production (Video Editing, Figma)
Website Management
Landing Page Development

Location

Berlin

Work Type

Hybrid

Experience Level

Growth Leadership
Head of Growth
Ex-Founder
Ex-CRO
Ex-CMO

Benefits

Competitive salary
VESOP plan
Flexible working hours
Hybrid work options

About the Company

CODE is a private state-recognized and accredited university of applied sciences that is embedded into the vibrant network of Berlin’s digital economy.
At the core of our study programs is a self-directed project-based learning concept.
Together with a network of partner organizations, our goal is to provide students with practical, real-world, and digitally-oriented education and the ability to face the technological and social changes and challenges of tomorrow.
CODE’s atmosphere is creative and dynamic, with an international team in the heart of Berlin.
We value your strengths and will support you in your professional development as well as provide fair compensation and some fun additions.
Most importantly, joining CODE means being a part of a passionate team that is shaping the future of higher education.
CODE aims to be a place where everyone feels able to be themselves and do their best in an inclusive and respectful working environment, and where all team members can thrive and reach their full potential.
We want to attract, develop, and retain individuals with different experiences, backgrounds and perspectives – particularly people of color, LGBTQIA+ and those with disabilities.
We value diverse backgrounds and believe they are integral to our growth and development as an institution.

Equal Opportunity

CODE aims to be a place where everyone feels able to be themselves and do their best in an inclusive and respectful working environment, and where all team members can thrive and reach their full potential.
We want to attract, develop, and retain individuals with different experiences, backgrounds and perspectives – particularly people of color, LGBTQIA+ and those with disabilities.
We value diverse backgrounds and believe they are integral to our growth and development as an institution.