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About the Role

Ensures alignment of business priorities and sales/customer accounts/commercial leadership; identifies and resolves highly complex strategic and operating issues; manages the P&L of key customers; builds strategic framework and processes to increase customer satisfaction; leads the development of key account strategies and customer marketing plans; identifies areas of improvement/business model change for long term sustainability. The Senior Manager will be responsible for the Drugstore channel and specific key Drugstore Accounts, developing customer/channel/shopper marketing strategies and solutions in partnership with our brand marketing team as well as bottlers/customers to drive value, increase beverage incidence, recruit category weekly users and improve profitability. This position will play a critical role in the annual business planning process, in developing shopper and channel growth strategies and retail instore & digital activation, with special focus on the growing Drugstore channel. We are looking for a highly strategic, collaborative, innovative and results-driven channel/shopper marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.

Responsibilities

Lead overall development and implementation of shopper/channel marketing strategies and activation programs, with special focus on the growing Drugstore channel
Lead business with specific key Drugstore Accounts together with Bottling Partners to deliver sustainable growth and build strategic relationship with our customers
Develop LRP & ABP strategy & plan for Drugstore channel
Develop holistic strategy and activation program, including shopper-based communication creative contents, effective messaging by touchpoint, clear instore Picture of Success, relevant shopper promotion/activation programs, and end-to-end shopper connection plan including proximity/retail digital media which will be key in this channel
Lead conversation with Bottlers and reach alignment on target and execution plan
Seek out and leverage internal tools and resources to accelerate shopper activation
Proactively connect with Global CCL community as well as domestic industry experts
Ownership in leading this important topic in LRP and ABP process
Develop and conduct presentations to top management of both TCCC and Bottling Partners

Requirements

Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
5+ years of marketing/brand experience in the field of fast-moving consumer goods (FMCG)
Experience in commercial and/or customer leadership including customer facing and key accounts
Advanced Strategic Thinking & Application (Immediate & Long Term)
Ability to recognize, understand, and interpret consumer/shopper behavior, brand strategies, channel needs while turning this knowledge into actionable initiatives and results
Demonstrated personal leadership skills and influencing ability
Effective oral and written communication skills with the ability to create persuasive selling stories
Solid Project Management, influencing & communication skills are required
Must possess the ability to deliver projects in a complex matrix organization (multi-market & functions)
Experience with digital marketing, social media, promotional events, and marketing campaigns
Knowledge of bottlers operations, consumer/shopper/trade insights (preferred)
Working knowledge of media and agency management (preferred)
Fluent in English (business: reading, writing and basic conversations, making presentations)

Skills

Digital marketing
Social media
Promotional events
Marketing campaigns
Bottler operations
Consumer insights
Shopper insights
Trade insights
Media management
Agency management

Location

Tokyo, Japan

Work Type

Full-time

Experience Level

5+ years

Education Level

Bachelor's degree in Marketing/Business
MBA preferred

About the Company

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.