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About the Role

Robin is an AI-powered website-compliance and governance product used by thousands of schools and trusts. This role owns demand generation and marketing execution, turning commercial goals into qualified pipeline and revenue, operating closely with centralized marketing, sales, and customer success teams.

Responsibilities

• Own Robin's events programme (both in-person and online) as the primary pipeline source.
• Run the demand-generation and preview demo engine to capture, nurture, and qualify marketing leads.
• Produce high-converting demo, preview, and pitch collateral.
• Provide Robin-specific asset creation, copywriting, product input, and campaign execution support for campaigns owned by The Key’s marketing team.
• Collaborate with cross-functional internal teams to ensure the Robin product is represented clearly and effectively.
• Support the smooth handover of incoming DTS leads into the appropriate sales routes.
• Supply target segmentation data, campaign collateral, and the core narrative that drives the business cross-sell engine.
• Build lifecycle and upsell communications in close partnership with the Robin customer success team.
• Own Robin’s active marketing automation workflows and customer journeys across group systems (Intercom, HubSpot, and Salesforce).
• Maintain clean data reporting and lead attribution models.
• Champion AI literacy across the department, integrating automation and AI tools.
• Apply and protect Robin’s designated brand tone of voice consistently.
• Lead product marketing campaigns for all new feature releases and execute content strategies.

Requirements

• 2+ years of experience delivering B2B marketing with clear commercial and revenue accountability.
• Proven execution across multiple disciplines, including demand generation, email campaigns, website/content, events, brand, product marketing, and sales enablement.
• Exceptional copywriting skills with the immediate capacity to absorb, apply, and carry a distinct brand tone of voice.
• Hands-on experience delivering webinars, customer events, conferences, or dedicated lead-generation gatherings.
• Confident managing marketing automation using HubSpot/Intercom, alongside a data-driven mindset comfortable with reporting systems.
• A versatile, highly organised 'plate-spinner' who can balance strategic priorities with immediate, hands-on asset production.
• Prior experience marketing to schools, Multi-Academy Trusts (MATs), governance bodies, or operating within the EdTech sector (desirable).
• Strong grasp of how school leaders, trust executives, and educational stakeholders think, buy, and respond to commercial messaging (desirable).
• Familiarity navigating Salesforce networks within a multi-product or cross-sell corporate environment (desirable).
• Active, practical use of generative AI tools to accelerate work output and test innovative workflows (desirable).

Skills

• Demand generation
• Email campaigns
• Website content
• Events management
• Brand marketing
• Product marketing
• Sales enablement
• Copywriting
• Communication
• Marketing automation (HubSpot/Intercom)
• Reporting systems
• Project management
• AI literacy

Location

• London
• Remote (UK)

Work Type

• Hybrid
• 12 month fixed term contract

Experience Level

• 2+ years

Salary/Compensations

• up to £50,000

Benefits

• Good work-life balance
• Training and support
• Flexible working
• Generous holiday allowance
• Flexible hours
• Buying and selling holiday
• Enhanced maternity pay
• Free breakfast
• Fruit
• Drinks
• Regular socials

About the Company

• Robin offers schools and Trusts an AI-powered website compliance check and policy audit, with the ability to compare data across your Trust, and stay up-to-date all year round.
• We are using AI to diligently do those time-consuming tasks in schools and MATs that you'd rather not.
• Over 2,000 schools use Robin to save hours trawling through websites and documents, compare practice across a trust, and get ahead of website compliance — all year round.