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About the Role

As Social Strategy Director, you will lead the strategic direction of social across key accounts and new business opportunities. You will work closely with creative, client services, and leadership teams to shape social-first strategies that are culturally sharp, platform-native, and commercially effective. This role involves defining content and creator approaches, building frameworks to elevate strategic thinking, and creating distinctive and effective social work. You will serve as a senior strategic voice, a trusted client partner, and a mentor, bringing clarity, ambition, and creative rigor.

Responsibilities

Lead social strategy across key client accounts, ensuring work is rooted in audience insight, cultural relevance, and platform-native thinking.
Develop social-first strategies spanning brand, content, creator, community, and amplification.
Shape the strategic foundations behind creative ideas, content territories, campaign narratives, and creator approaches.
Turn trends, audience behavior, and platform insight into clear, actionable recommendations.
Act as a senior strategic partner to clients, leading workshops, presentations, and planning conversations with confidence.
Lead strategic thinking on pitches and growth opportunities, creating compelling narratives that help win new business.
Build frameworks, tools, and ways of working that improve the consistency and quality of strategic output.
Work closely with the creative, account handling, and leadership teams to ensure strategy is integrated, inspiring, and practical to deliver.
Mentor and develop juniors, helping raise the bar across thinking, storytelling, and presentation craft.
Contribute to thought leadership across the agency through POVs, trend sessions, and strategic insight.

Requirements

Proven senior strategy experience within a social agency.
Deep understanding of social platforms, internet culture, creator ecosystems, and audience behavior.
Strong grasp of what makes ideas work in social, both strategically and creatively.
Experience developing social and creator strategies that feel native to platforms and useful to creative teams.
Confidence leading senior client conversations and presenting strategic thinking clearly and persuasively.
Strong pitch experience, with the ability to turn briefs into clear, sellable opportunities.
Commercial awareness and the ability to balance creative ambition with practical delivery.
A collaborative leadership style, with experience mentoring and developing teams.
A sharp point of view on where social, creators, and culture are heading next.

Skills

Social Strategy
Content Strategy
Creator Strategy
Community Strategy
Amplification Strategy
Brand Strategy
Creative Strategy
Platform-Native Thinking
Audience Insight
Cultural Relevance
Trend Analysis
Client Relationship Management
Pitch Development
Team Mentorship
Strategic Planning
Creative Rigor
Commercial Acumen

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

Senior

Benefits

25 days’ holiday, increasing to 29 after 2 years’ service + Plus Bank Holidays
Company pension scheme, with enhanced Employer contributions after 1 years’ service
Medical Cash Plan – including employee assist programme, contributions to dental, optical, physio etc.
Employee Discount Scheme
Electric Car Purchase Scheme, via Salary Sacrifice
Outstanding training and progression, including access to LinkedIn Learning and The Mission Group Learning Management System
Employee referral scheme
Regular staff social events
Company Christmas closure
Long service awards
Cycle To Work scheme
Mission Share Scheme

About the Company

At krow, we’re passionate about creating work that works. As a full-service creative agency and part of The MISSION Group, we pride ourselves on developing bold, insight-driven campaigns that deliver real results.
krow and Livity are highly respected agencies.
The MISSION Group is a collective of Agencies dedicated to helping clients thrive.
The MISSION Group has over 900 people, 24 locations, 3 continents, and 1 big difference.
The MISSION Group's vision is to be the preferred creative partner for real business growth by delivering Work That Counts™.

Equal Opportunity

At krow, we believe the best ideas come from diverse perspectives — and that culture only thrives when everyone has the space to show up as themselves. We’re committed to building an environment that’s welcoming, respectful and genuinely inclusive for all.
We’re proud to be a Disability Confident Committed (Level 1) Employer.
We’ve pledged to make our recruitment process accessible and inclusive, promote our roles widely, and offer interviews to disabled applicants who meet the minimum criteria.
We also anticipate and provide reasonable adjustments where needed — because supporting every candidate matters.