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About the Role
Robin is an AI-powered website-compliance and governance product used by thousands of schools and trusts. This hands-on, commercially-minded generalist role owns demand generation and day-to-day marketing execution, turning commercial goals into qualified pipeline and revenue. The role holder runs Robin's lead-generation engine and channels, operating closely with The Key’s centralised marketing, sales, and customer success teams.
Responsibilities
- Own Robin's events programme (both in-person and online) as the primary pipeline source.
- Run the demand-generation and preview demo engine to capture, nurture, and qualify marketing leads.
- Produce high-converting demo, preview, and pitch collateral.
- Provide Robin-specific asset creation, copywriting, product input, and campaign execution support for campaigns owned by The Key’s marketing team.
- Collaborate with cross-functional internal teams to ensure the Robin product is represented clearly and effectively.
- Support the smooth handover of incoming DTS leads into the appropriate sales routes.
- Supply target segmentation data, campaign collateral, and the core narrative that drives the business cross-sell engine.
- Build lifecycle and upsell communications in close partnership with the Robin customer success team.
- Own Robin’s active marketing automation workflows and customer journeys across group systems (Intercom, HubSpot, and Salesforce).
- Maintain clean data reporting and lead attribution models.
- Champion AI literacy across the department, integrating automation and AI tools.
- Apply and protect Robin’s designated brand tone of voice consistently.
- Lead product marketing campaigns for all new feature releases.
- Execute content strategies (blogs, case studies, webinars).
Requirements
- 2+ years of experience delivering B2B marketing with clear commercial and revenue accountability.
- Proven execution across multiple disciplines, including demand generation, email campaigns, website/content, events, brand, product marketing, and sales enablement.
- Exceptional copywriting skills with the immediate capacity to absorb, apply, and carry a distinct brand tone of voice.
- Hands-on experience delivering webinars, customer events, conferences, or dedicated lead-generation gatherings.
- Confident managing marketing automation using HubSpot/Intercom, alongside a data-driven mindset comfortable with reporting systems.
- A versatile, highly organised "plate-spinner" who can balance strategic priorities with immediate, hands-on asset production.
- Prior experience marketing to schools, Multi-Academy Trusts (MATs), governance bodies, or operating within the EdTech sector (desirable).
- Strong grasp of how school leaders, trust executives, and educational stakeholders think, buy, and respond to commercial messaging (desirable).
- Familiarity navigating Salesforce networks within a multi-product or cross-sell corporate environment (desirable).
- Active, practical use of generative AI tools to accelerate work output and test innovative workflows (desirable).
Skills
- Demand generation
- Email campaigns
- Website/content marketing
- Events marketing
- Brand marketing
- Product marketing
- Sales enablement
- Copywriting
- Marketing automation
- HubSpot
- Intercom
- Salesforce
- Data reporting
- Lead attribution
- AI literacy
- Content strategy
Location
- London
- Remote (UK-wide)
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- up to £50,000
Benefits
- Good work-life balance
- Training and support
- Flexible working
- Generous holiday allowance
- Flexible hours
- Buying and selling holiday
- Enhanced maternity pay
- Free breakfast
- Fruit
- Drinks
- Regular socials
About the Company
- Robin offers schools and Trusts an AI-powered website compliance check and policy audit, with the ability to compare data across your Trust, and stay up-to-date all year round.
- We are using AI to diligently do those time-consuming tasks in schools and MATs that you'd rather not.
- Over 2,000 schools use Robin to save hours trawling through websites and documents, compare practice across a trust, and get ahead of website compliance — all year round.