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About the Role
We are seeking a Senior Marketing Manager to lead the expansion of marketing programs across field and digital channels in the ANZ market. Reporting to the APJ Senior Marketing Director, you will be responsible for the strategy and execution of high-impact programs designed to generate pipeline, increase brand awareness, and accelerate deal cycles.
Responsibilities
- Support the overall marketing strategy and execution for the ANZ market.
- Research and identify industry-leading third-party programs to drive new logos, thought leadership, and brand awareness.
- Develop innovative ways to reach target audiences through solution-focused content and programs.
- Collaborate with cross-functional teams including Product Marketing, Design, Sales, and Customer Success.
- Architect and execute multi-channel integrated campaigns and personalized campaigns for strategic accounts.
- Partner with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand existing accounts.
- Develop compelling, audience-centric messaging and creative content for various buyer personas and funnel stages.
- Manage campaign budgets with a focus on ROI, monitoring and reporting on performance metrics.
- Develop and manage landing pages, microsites, and tailored content assets like case studies and ROI calculators.
- Play a crucial role in the planning and execution of WoW Sydney 2026.
- Own end-to-end planning, execution, and optimization of integrated digital marketing campaigns across paid search, paid social, display, email, SEO, and content syndication.
Requirements
- 8+ years of B2B software/technology partner or field marketing experience.
- Experience handling large events with 1000+ attendees.
- Ability to travel occasionally.
- Exceptional attention to detail.
- Ability to handle high-stress situations with a proactive attitude.
- Team-oriented with excellent interpersonal and cross-collaboration skills.
Skills
- Field marketing
- Digital marketing
- B2B marketing
- Event management
- Marketing strategy
- Campaign management
- Budget management
- Content development
- Marketo
- Salesforce
- MarTech
Location
- ANZ
Experience Level
- 8+ years of experience
About the Company
- Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI.
- A leader in Enterprise MCP and trusted by 50% of the Fortune 500.
- Cloud-native architecture designed for real-time orchestration at scale.
- Recognized as an enterprise startup to bet your career on by Business Insider.
- Ranked in the Forbes Cloud 100.
- Ranked by Deloitte Tech Fast 500 as a fast-growing tech company.
- Ranked by Quartz as the #1 best company for remote workers.