Product Manager - Growth (m/w/d) at keleya Digital-Health Solutions GmbH | Berlin | Rezi

Product Manager - Growth (m/w/d) at keleya Digital-Health Solutions GmbH

Product Manager - Growth (m/w/d)

keleya Digital-Health Solutions GmbH · Berlin

1 months ago

Product Manager - Growth (m/w/d)

keleya Digital-Health Solutions GmbH · Berlin

a month ago
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About the Role

We are seeking a Growth Product Manager to drive user acquisition and conversion funnels, from initial contact to in-app subscription. This role involves leading a cross-functional team and collaborating with marketing and business development to achieve growth objectives within a B2B2C model where health insurers offer our app as a covered benefit.

Responsibilities

  • Run experiments across the full funnel, from top-of-funnel awareness to in-app subscription conversion.
  • Own the growth product roadmap, metrics (activation, retention, conversion), and prioritization.
  • Collaborate closely with engineering to ship experiments and features.
  • Partner with marketing and business development to align campaigns, messaging, and partnerships with growth targets.
  • Identify in-app conversion points of acquisition campaigns and use insights to inform product decisions.

Requirements

  • 3+ years of experience in product management, ideally in a mobile app.
  • Solid understanding of growth levers: paid, organic, and product-led.
  • Strong analytical instinct to trace drop-offs and form testable hypotheses.
  • Comfortable using AI tools to enhance speed and efficiency.
  • Clear communicator capable of working across product, engineering, marketing, and business development.
  • Working proficiency in English; German is a plus.
  • Based in Berlin.

Skills

  • Product Management
  • Mobile App
  • Growth Levers (Paid, Organic, Product-led)
  • Analytical Skills
  • AI Tools
  • Communication
  • Experimentation
  • Roadmap Management
  • Metrics Tracking (Activation, Retention, Conversion)

Location

  • Berlin

Work Type

  • Hybrid
  • Remote (up to 3 months/year)

Experience Level

  • 3+ years

Benefits

  • Meaningful work in digital health with impact on women's lives.
  • Ownership and responsibility in a fast-growing startup.
  • Hybrid setup with flexibility for remote work.
  • Urban Sports Club or Pluxee membership.

About the Company

  • Keleya is an innovative FemTech startup based in Berlin.
  • Offers high-quality support and resources for expectant and new parents.
  • Mobile app features a personalized pregnancy calendar, health tracker, workouts, recipes, and midwife chat.
  • Many features are covered by health insurance at no cost to users.
  • Founded in summer 2017 with a mission supported by passion, agility, and team spirit.
  • Has supported over 1,000,000 women.