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About the Role

This is a senior, client-facing role where you’ll lead with ideas, shaping earned-first campaigns that cut through culturally and drive real conversation. You’ll own key relationships, guide integrated delivery, and bring both strategic thinking and executional excellence to the table.

Responsibilities

• Leading key client relationships, acting as a trusted advisor and senior point of contact.
• Developing and selling in earned-first, culturally relevant ideas that drive attention and conversation.
• Leading earned ideation, from initial spark through to fully formed concepts ready to sell.
• Overseeing execution, ensuring work is delivered to a high standard, on time and within scope.
• Working closely with social, influencer, creative and media teams to deliver integrated campaigns.
• Managing and mentoring a team, setting clear direction and raising the bar on output.
• Translate complexity into clear, compelling narratives for media and stakeholders.

Requirements

• 7–10+ years’ experience connecting brands with predominantly B2C audiences, ideally within an agency environment.
• Experience connecting brands with B2B audiences will also be viewed favourably.
• A natural project manager with strong organisational capabilities.
• A strong track record of developing earned ideas that have driven media coverage and cultural cut-through.
• Confidence pitching bold, disruptive concepts to senior clients.
• Natural relationship builder, able to earn trust quickly and maintain it.
• Strong news & social trend sense and understanding of what will land in media.
• High attention to detail across planning and execution.
• Experience leading teams and managing multiple workstreams simultaneously.
• A proactive, solutions-focused mindset.
• You are curious, proactive and comfortable with ambiguity.
• You are a collaborative leader who brings others along.

Skills

• Strategic thinking
• Executional excellence
• Client relationship management
• Earned-first campaign development
• Ideation
• Project management
• Team leadership
• Integrated campaign delivery
• Communication
• Trend analysis

Location

• Australia

Work Type

• Full-time
• Hybrid

Experience Level

• Senior

Benefits

• Wholeself program supporting physical, mindful, and financial wellbeing.
• Creative, lively, and rewarding office environment.
• Publicis Liberté flexibility approach — "working your way with us."
• Access to Global AI Platform Marcel for career mobility and collaboration.
• Extensive Learning & Development opportunities.
• Career Conversations program for feedback and support.
• Diversity, Equality, and Inclusion initiatives.
• Birthday Leave.
• Flexible Public Holidays.
• Additional 5 days of leave after 2 years of service.
• Work Your World program enabling flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy.
• Access to counsellors, psychologists, and professionals through Sonder.
• Supportive and recovery-forward culture for employees with life-threatening illnesses.
• Partnerships with Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

About the Company

• Herd MSL represents one of Australia’s largest and most awarded group of agencies.
• Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year.
• We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments.
• At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavior-led approach to flexibility.
• We are fun and fast-paced and thrive in a learning-based culture.
• Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses.

Equal Opportunity

• If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
• Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
• Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
• We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.