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About the Role

This role supports the growth and awareness of Netflix's Brand Partnerships offering by building relationships with key UK partners. You will gain a deep understanding of partner goals and planning processes, negotiate robust partnerships for prominent Netflix titles, and expand the Brand Partnerships offering across various Netflix channels. This is a 12-month fixed-term contract.

Responsibilities

• Support in building relationships with key partners across the UK.
• Gain a deep understanding of partner goals, planning processes, creative ambition, and core equities.
• Negotiate and shape robust partnerships with admired brands in support of Netflix’s most prominent films and series.
• Build mutually beneficial deals using judgment, business context, and experience.
• Expand the Brand Partnerships offering across Netflix channels such as custom social, events, and new ads formats.
• Build brand partnership presentations, lead partner discussions and negotiations, and manage partner relationships.
• Work closely with colleagues in the Ads team to build relationships with key Ads partners and drive awareness.
• Integrate partnership campaigns into title marketing plans and extend campaigns across countries and regions.
• Maintain open communication before, during, and after the execution of a partnership campaign.
• Work closely with the UK Ads team to proactively engage and build robust, commercially and creatively viable partnership opportunities.
• Take ownership of the commercial strategy, pitching, and delivery for specific title opportunities end-to-end with the UK ads team.
• Work closely on sponsorship opportunities across the Live programming slate.
• Extract insights from partners to arm strategic and creative teams with appropriate information.
• Act as a link between the sponsorships and solutions team and brand partnerships to build considered media-based creative solutions.
• Work closely with brand strategy, creative, and production to build robust brand partnerships.
• Craft clear and concise commercial packages for partners.
• Draft and negotiate deal memos and contractual promotional agreements.
• Develop memos that articulate clear thinking to inform and guide major decisions.
• Provide guidance and feedback to brands in a clear and robust manner.
• Educate new prospective partners on Netflix's approach to brand partnerships and translate goals and ambition.

Requirements

• 10 or more years of experience developing, negotiating, and executing creative, IP-led, entertainment partnerships or brand campaigns.
• Experience working in a fast-paced commercial environment, balancing commercial and creative decisions.
• Solid understanding of the media landscape, especially across TV and Social.
• Experience within a film or TV environment, either directly or brand-side collaborating within entertainment.
• Clear and articulate writer, comfortable crafting narratives and developing points of view.
• Understands how strategy informs creative briefs and has experience working end-to-end in marketing campaign development with agencies.
• Experience in developing and selling custom partnership solutions for owned media channels.
• Able to provide strong input on strategy and a clear POV on creative work.
• Experience and palpable passion for building unique and scalable content marketing programs.
• Demonstrated ability to prioritize and drive results.

Skills

• Brand Partnerships
• Negotiation
• Commercial Strategy
• Creative Marketing
• Media Landscape Understanding
• Relationship Building
• Presentation Skills
• Deal Making
• Content Marketing
• Strategic Thinking
• Communication
• Organization
• Problem Solving

Location

• UK

Work Type

• Full-time
• Contract

Experience Level

• 10+ years

About the Company

• Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.
• Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
• The Brand Partnerships team collaborates with external partners and internal cross-functional teams to create compelling campaigns, activations, sponsorships, and innovative solutions.
• We partner with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns.
• Following the launch of Netflix with Ads in late 2022, we have continued to innovate our partnership offering, developing new intersectional solutions for brands.

Equal Opportunity

• We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.
• We approach diversity and inclusion seriously and thoughtfully.
• We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.