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About the Role

The Product Marketing Manager plays a critical role at the intersection of Product, Brand and Commercial, leading the development and execution of global product marketing strategies across Period Underwear, Swimwear, Sleepwear and Activewear. This role is for a strategic and creative marketer who excels at translating consumer insights and product innovation into compelling stories, driving awareness, consideration, and conversion.

Responsibilities

Develop product marketing strategies and communication plans across key product categories.
Create compelling product positioning and value propositions.
Partner closely with Product and Design teams to bring new products and innovations to market.
Translate technical product features and technologies into clear, engaging, and customer-focused messaging.
Lead the development of product storytelling across digital, retail, and wholesale channels.
Create copy and content for product detail pages, packaging, CRM, launch materials, advertising, and customer education.
Build educational frameworks to help consumers understand product technologies, absorbencies, performance features, and care instructions.
Own global messaging, terminology, and product claims frameworks.
Work with Legal and Compliance teams to ensure all communications meet regulatory requirements and advertising standards.
Lead end-to-end go-to-market planning for product launches and seasonal initiatives.
Coordinate cross-functional teams across Marketing, eCommerce, CRM, Retail, Wholesale, and Customer Experience.
Develop launch toolkits, sales materials, and product education resources.
Evaluate launch performance and identify opportunities for continuous improvement.

Requirements

Global product marketing mindset with strategic thinking and execution capabilities across diverse markets.
Commercially savvy marketer combining strategic thinking with creativity.
Passion for consumer insights, storytelling, and product innovation.
Ability to translate technical features into compelling propositions that drive awareness, engagement, and conversion.
Thrives in collaborative environments and builds strong cross-functional partnerships.
Energized by the pace, ambition, and accountability of a high-growth brand.
7+ years’ experience in Product Marketing, Brand Marketing, or Category Marketing within apparel, beauty, wellness, or consumer products.
Strong track record of commercializing new products, leading successful go-to-market launches, and developing compelling customer propositions.
Exceptional communication, copywriting, and storytelling skills.
Ability to simplify complex product features into engaging consumer narratives.
Experience leveraging consumer insights and market trends to inform marketing strategies and drive business outcomes.
Proven ability to develop and execute integrated go-to-market plans across multiple channels and customer touchpoints.
Experience managing product claims, compliance processes, and legal approvals within a regulated environment.
Strong stakeholder management skills with the ability to influence and collaborate across Product, Commercial, Creative, Digital, and Leadership teams.
Excellent project management capabilities, with a talent for balancing multiple priorities and delivering to deadlines.
Experience working within direct-to-consumer, omnichannel, and/or fast-growing businesses.
A customer-first mindset and genuine passion for creating meaningful brand experiences that drive loyalty and long-term growth.

Skills

Product Marketing
Brand Marketing
Category Marketing
Go-to-Market Strategy
Product Positioning
Messaging Development
Storytelling
Copywriting
Content Creation
Consumer Insights
Market Trends Analysis
Cross-functional Collaboration
Stakeholder Management
Project Management
Direct-to-Consumer (DTC)
Omnichannel Marketing

Location

Global

Work Type

Full-time

Experience Level

7+ years experience

About the Company

Modibodi, part of Essity, is a global pioneer in reusable period, leak-proof and sweat-proof apparel, challenging the disposable hygiene industry through innovative products that empower people to live more comfortably and sustainably.
Essity is a leading global hygiene and health company with roots stretching back to 1849, focused on sustainable innovations from globally trusted brands designed for everybody and every body.
Essity's purpose is Breaking Barriers to Well-being, enabling customers and consumers to lead fuller lives at all stages of life.
Essity brands include TENA, Tork, Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, and Zewa, sold in 150 countries.
In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people.
Essity is headquartered in Stockholm, Sweden and listed on Nasdaq Stockholm.

Equal Opportunity

Essity is committed to Diversity, Equity, and Inclusion in everything we do.
We have a people-first approach where every career is as unique as the individual.
We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose.
Our performance-orientated environment motivates employees to think differently and embrace challenges.
We provide a sustainable work-life based on flexibility for both employees and employers.
We are committed to creating an inclusive, collaborative, and caring company culture where you can be you with us.