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About the Role

We are looking for a driven and commercially-minded Google Ads Strategist to join our Google team. This role is for someone who understands eCommerce performance levers and can own a portfolio of clients, driving their results. You will be client-facing, strategically involved, and a contributor to client and team growth.

Responsibilities

• Manage and optimize Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video for eCommerce clients.
• Own day-to-day account health, including budgets, pacing, performance monitoring, and proactive optimization.
• Build and launch new campaigns, ad groups, and feed-based shopping structures.
• Conduct keyword research, search term analysis, and ongoing keyword management.
• Develop and execute A/B tests for ad copy, bidding strategies, and audience segments.
• Collaborate with visual creators to brief and align on creative assets.
• Prepare clear, insight-led performance reports and contribute to client communications.
• Participate in client calls and internal strategy sessions.
• Stay current with Google Ads platform updates, betas, and best practices.
• Ensure compliance with Google Ads policies and ad approvals.
• Scale campaigns based on performance data and ROI goals.
• Troubleshoot tracking issues and manage tag implementation.
• Build and maintain product data feeds using DataFeedWatch and Google Merchant Center.

Requirements

• 2-4 years of hands-on Google Ads experience in eCommerce.
• At least some agency or multi-client exposure.
• Solid working knowledge of Search, Shopping, Video/YouTube, Demand Gen, and Performance Max campaign types and their interactions.
• Comfortable managing accounts with significant ad spend.
• Strong analytical instincts.
• Clear, confident written and verbal communication in English.
• Self-sufficient and proactive in a remote environment.
• Collaborative nature, willing to share wins, flag concerns, and contribute beyond own portfolio.
• Experience with feed platforms (e.g. DataFeedWatch).
• Cross-platform paid media experience (e.g. Meta, TikTok).
• Familiarity with Google Tag Manager and conversion tracking setup.
• Exposure to cross-channel campaigns alongside Meta or other paid platforms.
• Google Ads certifications (Search, Shopping, or Performance Max).
• Prior experience working with US or AU-based eCommerce brands.

Skills

• Google Ads
• eCommerce
• Performance Marketing
• Campaign Management
• Data Analysis
• A/B Testing
• Keyword Research
• Reporting
• Client Communication
• Google Merchant Center
• DataFeedWatch
• Google Tag Manager
• Meta Ads
• TikTok Ads

Location

• Australia (Remote)

Work Type

• Full-time
• Remote

Experience Level

• Junior/Mid
• 2-4+ years

Salary/Compensations

• up to AUD $90,000/p.a. (inc. super)

Benefits

• Fully remote and flexible work environment
• Work alongside a high-performing global team
• Collaborate with exciting, fast-growing eCommerce brands
• Culture that supports innovation, learning, and personal growth
• Opportunity for bonuses and long-term engagement

About the Company

• Right Hook Digital is a global performance marketing agency dedicated to helping eCommerce brands scale with expert strategy, creative, and data-driven execution.
• Our team is made up of A-grade, collaborative individuals who thrive on pushing boundaries and driving results while having fun.