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About the Role

FanDuel is seeking a Campaign Strategy Director to develop and execute marketing campaign strategies that drive business growth across FanDuel’s key verticals. This strategic leadership position involves translating insights into campaign strategies, owning measurement, and driving continuous improvement in marketing initiatives.

Responsibilities

• Develop and evolve campaign strategy based on commercial objectives and market insights, ensuring alignment across all marketing verticals and sports moments.
• Own the translation of commercial objectives and customer insights into strategic, high-impact creative briefs that guide all campaign development and ensure consistent quality and brand alignment.
• Lead and coordinate with external agencies and internal creative teams to ensure all campaign work aligns with FanDuel brand identity and strategic direction.
• Own the planning and flawless execution of major tentpole campaigns rooted in customer insights and commercial objectives, with clearly defined KPIs and success metrics.
• Coordinate key deliverables across teams to ensure alignment on strategy, timelines, and output expectations.
• Deliver post campaign analysis and data-driven learnings, translating insights into actionable recommendations that optimize future campaigns and drive continuous improvement.
• Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Commercial, Product, and Creative Ops to deliver the best customer experience.

Requirements

• 8+ years of experience in campaign strategy and/or brand marketing either with top-tier consumer brands or agencies.
• Strategic mindset – Ability to develop and evolve campaign strategy based on business objectives, market dynamics, and performance insights to drive category leadership.
• Cross-functional collaboration – Experience leading cross-team efforts to establish and maintain a cohesive communications strategy across the customer lifecycle.
• Creative leadership – Experience in developing creative briefs, overseeing asset production, approvals, and versioning in partnership with key stakeholders.
• Proactive problem-solving – Comfortable planning ahead for major tentpole moments, identifying risks, and mitigating roadblocks before they arise.
• Excellent communication skills – Able to articulate campaign strategy and results through compelling presentations, postmortems, and reports that drive stakeholder alignment and organizational learning.
• Sports & gaming affinity – Genuine enthusiasm for sports culture with instinct for what resonates with sports fans and bettors, or proven ability to quickly develop this domain expertise.

Location

• New York
• Los Angeles
• Atlanta
• Jersey City

Work Type

• Hybrid

Experience Level

• 8+ years

Salary/Compensations

• $146,000 - $183,000 USD

Benefits

• Array of health plans (some as low as $0 per paycheck) including programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities (based on performance).
• 401k with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Medical, vision, and dental insurance.
• Life insurance.
• Disability insurance.
• 401(k) matching program.
• Short-term or long-term incentive compensation, including cash bonuses and stock program participation.
• Paid personal time off.
• 14 paid company holidays.
• Paid sick time in accordance with all applicable state and federal laws.

About the Company

• FanDuel Group is the premier mobile gaming company in the United States and Canada, with leading brands including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, and a daily fantasy sports product.
• The company also operates FanDuel TV and FanDuel TV+.
• FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
• The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
• FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator.

Equal Opportunity

• FanDuel is an equal opportunities employer and believes in the principle of 'One Team!'.
• Committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law.
• Believes FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
• Committed to providing reasonable accommodations for qualified individuals with disabilities.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.