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About the Role

The Senior Marketing Analyst provides proactive, actionable, analytical support and business insight to the marketing department and stakeholders. This role significantly impacts Meridian’s marketing strategy by segmenting, deploying, and executing communication for marketing campaigns, product launches, and research. The Senior Marketing Analyst acts as a subject matter expert, presenting complex analytical material concisely and interpreting insights meaningfully for management and partners. The role supports the advancement of analytics, data management, processes, and tools to achieve strategic goals and improve business profitability. In partnership with colleagues, this role will maintain existing marketing reporting and improve processes through AI and automation integration.

Responsibilities

Measure the effectiveness of Marketing tactics (paid, organic, brand, email, website, social etc.) and partner with the marketing team to set goals, measure results, and share actionable insights.
Build and develop models to accelerate marketing’s long-term strategic plans.
Analyze, prepare, and present scheduled reports (key business performance indicators, dashboards) and ad hoc reports for the marketing team.
Lead the development of management reporting that empowers leaders to take action by converting data into meaningful information that identifies issues, opportunities, and emerging trends.
Foster cross-functional collaboration across MCU departments (Enterprise Analytics & Data, Data Governance and Culture, Member Experience Services, and Sales) to streamline communication, gather data, define terms, and consolidate information into a centralized source for segmentation and reporting.
Lead qualitative and quantitative analysis of industry and consumer behavior trends to identify revenue opportunities and grow the capital base.
Assist with program development by collecting, analyzing, and collating Member and prospect information to ensure personalized solutions and long-term Member value.
Analyze prospect and Member-level information to determine campaign effectiveness and generate profitability-enhancing strategies.
Network with individuals within the Enterprise Analytics and Data community and at industry events to stay updated on new solutions, resources, and analytical techniques.
Employ Marketing experiments, test-and-learns, and A-B testing to improve Member experience and increase KPIs.
Identify key business growth opportunities by profiling the existing Member base and assessing emerging needs through industry research and competitive analysis.
Leverage diverse marketing deployment platforms (e.g., Acoustic, Dynamics, Soapbox, internal banking systems, Google, Meta) to scope, segment, and prepare audience lists, ensuring accurate system integration and deployments.
Verify data quality, personalization, and quality execution across all transactional and Marketing communications and journeys, ensuring adherence to industry regulations (CASL & PII).
Collaborate with Enterprise Analytics team to develop models such as product profitability or propensity models.
Support the improvement of marketing attribution using tools such as marketing mix modeling and multi-touch attribution.
Explain complex information and concepts to different audiences, including professionals, in a manner tailored to the audience.
Coordinate the acquisition of data from various sources and apply analytical skills to convert data into meaningful information.
Leverage technology to streamline processes, tools, and analysis, and seek opportunities to use AI and automation tools to increase department efficiency.
Support CRM in partnership with Centre of Excellence on future enhancements and capabilities.
Review key marketing strategies to collect requirements and design solutions with marketing operations, IT, and Digital teams, ensuring data integration into platforms like CRM (Dynamics 365) for marketing journeys, processes, and campaign measurement.
Conduct User Acceptance (UAT) and Post-Production testing in partnership with Marketing Operations to ensure proposed solutions function as intended.

Requirements

Demonstrated ability to work with all levels of the organization (operational staff to Executive to Board of Directors).
Ability to obtain required information to support or develop analysis.
Ability to explain complex information and concepts to different audiences, including professionals, in a manner tailored to the audience.
Ability to leverage technology to streamline processes, tools, and analysis.
Support CRM in partnership with Centre of Excellence on future enhancements and capabilities within the platform.
Review key marketing strategies to collect requirements and design solutions with marketing operations, IT and Digital teams.
Conduct User Acceptance (UAT) and Post-Production testing in partnership with Marketing Operations.

Skills

Strong working knowledge of an analytics stack, analytics tools, data warehouses, and data visualization tools.
Strong financial acumen.
Excellent interpersonal skills.
Ability to interact with all levels of the organization, including Executive management.
Excellent written and verbal communication and presentation skills.
Ability to communicate detailed information in an impactful way.
Strong process management skills.
Initiative.
Ability to manage competing priorities.
Attention to detail.
Technical writing experience (queries, reports, presentations).
High level of proficiency in designing & developing custom analytics utilizing available or externally obtained data.
Business and partnership focused with an understanding of how Marketing enables the business.
Aptitude for investigating complex problems.
Passion for creative problem-solving.
Ability to innovate to achieve great results.
Strong business acumen.
Ability to translate insights into actionable recommendations aligned with business objectives.
Ability to establish strong cross-functional relationships.
Proven track record of working successfully with a divergent group of internal business partners.
Highly motivated self-starter with high energy and a positive attitude.
Desire to propose changes that proactively seize market opportunities.
Forward thinking with an openness to change to identify new opportunities.
Ability to work independently and in a team-oriented environment.
Possess strong attention to detail; be concise without compromising facts.
Experience coaching and mentoring junior teammates.
Ability to handle confidential and proprietary information with discretion.
Member Focus - Personally demonstrating that our Members are our highest priority.
Comfort learning and adopting new digital tools.
Openness to using AI-enabled technology to enhance productivity, accuracy, and the Member experience.
Embedding & leveraging technology – Confidence and willingness to learn and integrate AI and emerging technologies into new ways of working.
Critical Thinking – Ability to analyze, evaluate and interpret information from various sources and apply logic and problem solving to make decisions.
Data Driven– Leverage data and insights to identify, prioritize and improve member experience and business efficiency.
Curiosity & Flexibility – Comfortable navigating and embracing change and uncertainty, ask more questions, explore more options. Continuously learn and grow.
Strong SQL and PySpark skills in Fabric environment.
Practical experience in statistical analysis through the use of statistical packages including Excel, Power BI and SAS.
Working experience in digital analytics using Google Analytics, and Data Studio.
Expert in diverse marketing deployment platforms (e.g., Acoustic, Dynamics, Soapbox, Google, Meta).
Demonstrated experience working in scripting languages such as Python or R, VBA, to set up automation and integrations is considered an asset.
Experience with low/no code tools like the Microsoft Power Platform and generative AI productivity tools like Microsoft Copilot is considered an asset.

Location

Toronto Corporate Office
St. Catharines office

Work Type

Hybrid work opportunity
Remote work policy allows flexibility
Minimum of one day per week in the office

Experience Level

Five (5+) years' in an analytics driven role with proven analytic skills, including mining, evaluation, analysis, and visualization (ability to analyse large datasets).

Education Level

Degree or diploma in mathematics, statistics or computer science or related discipline.

Salary/Compensations

$59,800.00 to $89,800.00 CAD

Benefits

Inclusive and collaborative working environment that encourages teamwork, creativity, curiosity, and celebrates success.
Tools and technology needed to delight candidates and clients.
Opportunity to work with and learn from diverse industry leaders and colleagues.
Hybrid work arrangements with in-person office time to collaborate, innovate, and build relationships with colleagues.
Not your typical “corporate” job.

About the Company

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities.
We believe that our greatest opportunity is to create opportunity and meet people where they are.
We want you to grow with us and have an experience that’s different.
This is a place where you can expect the unexpected.
At Meridian, we’re not just adapting to the future—we’re shaping it.
We see talent as a catalyst for sustainable growth, community impact, and future-readiness.
As the financial landscape evolves, we’re looking for team members who bring embedding & leveraging technology, critical thinking, data driven insights, curiosity & flexibility.

Equal Opportunity

Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.
We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.
Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.