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About the Role

Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision. Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. The Lifecycle Marketing Manager will report to VP, Performance Marketing.

Responsibilities

• Set the roadmap and execute hands-on campaigns across a meaningful portion of the customer journey to directly drive loan volume, LTV, retention, and cross-sell.
• Establish a sharp POV on audience segmentation using behavioral and real-time data, partnering closely with Creative to push boundaries and turn opinions into evidence.
• Independently design, size, and analyze rigorous A/B and multivariate tests to maximize impact and continuously optimize campaign performance.
• Build and scale the strategic programs that seamlessly move customers across the product portfolio to increase lifetime value.
• Lead across the organization by partnering seamlessly with Data Science, Product, Creative, and Legal to build robust measurement models and ship flawlessly at speed.

Requirements

• 6+ years of marketing experience with a highly analytical mindset.
• Ability to connect programs to business outcomes, forecast, and master the tech stack quickly.
• A degree in economics, engineering, statistics, math (or equivalent experience) that proves you naturally think in numbers, build your own reporting, and understand the nuances of attribution.
• Proven track record of living in a "test-and-learn" environment—expertly handling hypotheses, sample sizes, honest data reads, and swift optimization.
• Ability to form a sharp, evidence-backed perspective on audience, creative, messaging, and timing, with the communication skills to influence senior stakeholders.
• A deeply proactive operator who takes extreme ownership of the work, manages shifting priorities, builds campaigns hands-on, and sweats the details others overlook.
• Proven track record in fintech, lending, or another regulated B2C category, including a solid understanding of compliance (CAN-SPAM, TCPA, CCPA/CPRA).
• Strong SQL skills to pull your own data cuts.
• Hands-on experience utilizing lifecycle marketing tools (Braze experience is a major plus).
• Direct exposure to sophisticated measurement methodologies, including incrementality, geo-holdouts, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
• Experience launching and scaling new channels (SMS, push, in-product) or successfully building cross-sell frameworks from scratch.

Skills

• Lifecycle Marketing
• Performance Marketing
• Data Analysis
• A/B Testing
• Multivariate Testing
• SQL
• Braze
• Incrementality
• Media Mix Modeling (MMM)
• Multi-Touch Attribution (MTA)
• SMS Marketing
• Push Notifications
• In-product Messaging
• Cross-sell Strategy
• Compliance (CAN-SPAM, TCPA, CCPA/CPRA)

Location

• US

Work Type

• Full-time

Experience Level

• 6+ years

Education Level

• Degree in economics, engineering, statistics, math (or equivalent experience)

Salary/Compensations

• $140,000 - $175,000 USD
• Annual performance-based bonus
• Equity

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary
• Competitive days of annual PTO
• Competitive parental leave

About the Company

• Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision.
• Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt.
• At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other: Every Second Counts, Choose To Do Hard Things, Pursue Excellence, Lead Together, Don’t Take Yourself Too Seriously.

Equal Opportunity

• At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
• Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.