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About the Role

The Audience & Measurement Director will lead the development, measurement, and adoption of audience and data solutions across Publicis Media Canada. This role translates client business objectives into addressable audience strategies using various data sources and AI-enabled planning tools, partnering closely with internal teams and clients to ensure strategies connect to campaign performance and commercial outcomes.

Responsibilities

Lead audience strategy development across key client opportunities, translating briefs, business objectives, and historical targets into addressable audience frameworks.
Develop and present client-facing audience recommendations, data solution narratives, and segmentation strategies.
Identify new audience opportunities that improve planning quality, campaign effectiveness, and client growth potential.
Lead measurement framework and optimization conversations with key analytics and activation stakeholders.
Collaborate with planning and research teams to embed audience thinking earlier in the strategic planning process.
Support new business and pitch teams by developing audience, data, identity, and technology narratives that strengthen client proposals.
Help drive adoption and revenue contribution from Publicis Media’s audience and data solutions.
Track client contribution, forecasting, pacing, and growth opportunities tied to audience strategy and data solution usage.
Identify opportunities to expand audience solutions across existing clients, new briefs, and cross-agency initiatives.
Support account teams in positioning audience strategy as a driver of measurable client value, performance improvement, and business growth.
Partner with activation teams across programmatic, social, and other buying teams to ensure audience strategies are executable, measurable, and properly reflected in campaign setup and reporting.
Participate in operational discussions related to audience taxonomy, DSP/social platform execution, reporting consistency, and integration into offline planning tools including OOH and TV.
Collaborate with Local and Global Publicis Groupe teams on proprietary data solutions, AI-enabled planning systems, platform integrations, and centralized planning-to-buying tools.
Help translate evolving product capabilities into clear, usable guidance for planning, activation, and client teams.
Lead internal education and enablement around audience products, identity solutions, data segments, and planning tools.
Ensure planning and activation teams understand available audience capabilities, use cases, limitations, and best practices.
Actively lead conversations and initiatives that showcase positive measurable results grounded in efficiency and effectiveness.
Act as a senior point of contact for audience-related questions from client teams, planners, activation leads, and agency leadership.
Mentor team members and cross-functional partners, balancing strategic leadership with hands-on support where needed.
Help teams navigate change as audience strategy, identity, privacy, and AI reshape the planning and activation process.

Requirements

Bachelor’s degree from a four-year college or university, or equivalent professional experience.
8–10+ years of progressive experience in digital strategy, audience strategy, data-driven marketing, and/or platform activation.
Strong understanding of programmatic, social, digital media platforms, audience segmentation, and addressable media.
In-depth knowledge and experience in performance campaign activation and reporting.
Vast understanding of digital industry measurement solutions and frameworks.
Experience developing client-facing data, audience, or technology recommendations.
Proven ability to work across planning, activation, analytics, product, and client teams in a matrixed environment.
Strong commercial mindset with experience identifying growth opportunities and supporting revenue-generating solutions.
Ability to simplify complex technical or data-driven concepts for non-technical audiences.
Excellent communication, facilitation, and presentation skills.
Strong project management skills with the ability to prioritize across multiple stakeholders and deadlines.
Experience with identity solutions, first-party data, clean rooms, AI-enabled planning, retail media, or advanced audience modeling is considered an asset.
Strategic, commercially minded, and client-focused.
Comfortable operating in ambiguity and driving clarity through change.
Strong collaborator and communicator who can influence without always having direct authority.
Curious about data, technology, privacy, AI, and the future of addressable media.
Confident presenting to senior stakeholders and guiding cross-functional teams.
A practical problem-solver who can move from strategy to execution.
Strong organizational and project management skills

Skills

Programmatic
Social media
Digital media platforms
Audience segmentation
Addressable media
Performance campaign activation
Reporting
Measurement solutions
Data-driven marketing
Audience strategy
Identity solutions
First-party data
Clean rooms
AI-enabled planning
Retail media
Advanced audience modeling

Location

Canada

Work Type

Remote
Hybrid
Onsite

Experience Level

Senior
8-10+ years

Education Level

Bachelor's degree or equivalent professional experience

Salary/Compensations

CAD 100-110K per year

Benefits

Work Your World program (work from anywhere in Canada or overseas for up to 6 weeks a year)
Extended long weekends
Wellness & Tech benefits
Birthday leave
Extensive Learning & Development opportunities
Professional Development Allowance
Local and Global Mobility within the Publicis Groupe network

About the Company

Starcom is a global communications planning and media leader with over 80 years of history.
Grounded in the principle that people are at the center of all they do, Starcom uses data and technology to move people and business forward.
With over 7,000 employees in over 100 offices worldwide, Starcom partners with leading marketers and brands.
In Canada, Starcom is part of Publicis Media within Publicis Groupe.
Recognized as a Great Place to Work for three consecutive years.
Ranked among LinkedIn’s Top 25 Great Places to Work.
Named 2022 Media Agency of the Year and a 2023 Media Agency of the Year finalist.

Equal Opportunity

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion.
Creates and nurtures a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness.
Attracts world-class talent and serves as the industry benchmark for best practices.
Encourages applications from all qualified individuals.
Provides appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.