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About the Role

The Field Marketing Manager will elevate Aledade’s brand and market presence by creating experiential events for independent primary care and FQHC partners. This role leads field marketing strategy in a priority market, bridging sales and marketing teams to design localized engagement strategies that increase market penetration and drive the adoption of value-based care.

Responsibilities

• Design and manage experiential events including roundtables, tradeshows, and webinars.
• Create and localize high-impact campaigns and materials tailored to assigned markets.
• Collaborate with cross-functional teams to align messaging with regional provider needs.
• Execute account-based marketing strategies to accelerate the sales funnel.
• Build relationships with key opinion leaders, influencers, and medical societies.
• Measure and report field marketing impact using quantitative and qualitative KPIs.
• Mentor junior staff and streamline event processes.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or related field.
• 8+ years of experience in field, account-based, event, or experiential marketing.
• 2+ years of experience with marketing automation technology, preferably Hubspot.
• Ability to travel frequently within designated states and occasionally nationally (approx. 35%).
• Valid driver’s license.
• Ability to stand or walk for extended periods and lift up to 25lbs.

Skills

• Experiential marketing strategy
• Account-based marketing (ABM)
• Cross-functional leadership
• Market-specific campaign development
• Data-driven performance reporting
• Stakeholder management
• Project management (Agile)
• Knowledge of value-based care landscape

Location

• Remote

Work Type

• Full-time
• Remote-first

Experience Level

• 8+ years of experience

Education Level

• Bachelor’s degree

Benefits

• Flexible work schedules
• Health, dental, and vision insurance (80% paid)
• 21 days of PTO in the first year
• Two paid volunteer days
• 11 paid holidays
• 12 weeks paid parental leave
• Six weeks paid sabbatical after six years of service
• Educational Assistant Program
• Clinical Employee Reimbursement Program
• 401(k) with up to 4% match
• Stock options

About the Company

• Aledade is a public benefit corporation and the largest network of independent primary care in the country.
• Founded in 2014, the company helps practices and health centers thrive in value-based care.
• The organization is committed to a collaborative, inclusive, and remote-first culture.

Equal Opportunity

• Aledade is an equal opportunity employer that celebrates diversity and does not discriminate based on age, race, color, national origin, gender, gender identity or expression, religion, physical or mental disability, medical condition, genetic information, marital status, veteran status, or sexual orientation.